Team

Meet the people doing the work.

Thirteen specialists across SEO, GEO, content, outreach, digital PR and engineering. The seniors you meet in the pitch are the seniors on your account — every week, every retainer.

The team

One pod. Every discipline.

Founder-led, deliberately small, and assembled into a dedicated pod for every brand we take on.

Nick Brogden
Lead

Nick Brogden

GM / Strategy

Luke Fitzpatrick
Offsite

Luke Fitzpatrick

Head of Offsite SEO

David Schneider
AI SEO

David Schneider

AI SEO/GEO Lead

Carrie Miller
Content

Carrie Miller

Head of Content

Jess Grassick
AI SEO

Jess Grassick

Head of Accounts

Amy Mitchell-Whittington
Content

Amy Mitchell-Whittington

Senior Writer

Peter Molloy
Content

Peter Molloy

Senior Writer

Wesly Yong
Engineer

Wesly Yong

Junior Software Engineer

Jason Wang
Engineer

Jason Wang

Junior Software Engineer

Nikki Herrera-Bharwani
Operations

Nikki Herrera-Bharwani

Offsite Operations

Daniel Law
AI SEO

Daniel Law

SEO Specialist

Shawn Powrie
AI SEO

Shawn Powrie

AI & Technical SEO Specialist

Denise Langenegger
Outreach

Denise Langenegger

Outreach

Kandice Ting
Outreach

Kandice Ting

Outreach

Disciplines 7

SEO, GEO, technical, content, briefing, outreach & digital PR — all in-house.

Senior bench 13

Specialists who've helped 100+ brands lift organic and AI-channel visibility.

Combined experience 90+

Years across enterprise SEO, content marketing and tier-1 digital PR.

Pitch = delivery 100%

The seniors who pitch are the seniors who deliver. No bait-and-switch.

Want to meet the team behind your campaign?

Book a free audit and we'll introduce the pod we'd build for your brand.

Get in touch →