Peter Molloy

Background

Peter writes at the intersection of SEO, generative engines and the kind of subject-matter depth most agency writers don't have. His content has earned page-1 Google rankings, Google AI Overview citations and search dominance for high-competition key phrases — across B2B SaaS, logistics, medical, legal, finance and iGaming — and has been published on Bloomberg, Business Insider, Yahoo Finance and Nasdaq.

Before he was a writer, he spent two decades in senior commercial and operational roles across defence, government and the private sector in Australia, Ireland and the UK. That depth shows up in the work: when Peter writes a logistics piece, a procurement white paper, or a finance-sector explainer, he's not paraphrasing — he's writing from inside the discipline.

SEO & LLM-era content

Peter's specialty is content that ranks and gets cited. Recent track record:

• 9 articles to page-1 Google at Wayfindr (4PL/3PL logistics), inside six months.
• Google AI Overview citations secured for multiple clients — concrete evidence the content is being read by both Google's ranking systems and the LLMs answering on top of them.
• Search dominance for JemLit at ClickOut Media, including the head term "best mystery boxes" — top Google rankings across one of the more competitive iGaming verticals.
• 60-70 content suites per month at AmpiFire (press release + blog + podcast script + slideshow + infographic + short video script), as the inaugural full-time writer who built the operation.

He's an early and serious user of LLM-assisted workflows — Claude and ChatGPT in particular — and has built editorial style guides, article templates, competitor analysis frameworks and AI prompt libraries that let small content teams produce at volume without the quality drop. The same toolkit underpins his work at Earned Media.

What Peter works on at Earned Media

Senior writing and editorial leadership across SEO and GEO engagements. Focus areas:

• Long-form features & pillar pages — the cornerstone pieces that anchor a client's topical authority.
• SEO blog programs — high-volume, high-quality content production targeted at search-intent gaps in competitor coverage.
• Whitepapers, ebooks & thought-leadership — turning a client's commercial expertise into assets that earn attention and links.
• Editorial systems — style guides, brief templates, and LLM prompt libraries that scale quality across writer teams.
• Content audits & LLM-visibility rewrites — finding what's invisible to AI and fixing it.
• Guest posting & outreach writing — placements on high-authority target sites with natural contextual links.

Editorial philosophy

Three principles from 20 years of senior commercial work that still apply to writing:

1. Earn the read. Lead with the answer. Stop pretending the reader will scroll through 300 words of warm-up to get there — they won't, and Google's AI Overview is already extracting the answer before they even click.
2. Authority is specific. Generic content doesn't rank in 2026 and it doesn't get cited by LLMs. Specific products, specific numbers, specific named experts, specific industry detail — that's what earns the citation.
3. The system beats the heroics. Style guides, templates, briefs, prompt libraries — built once, they let a team produce 60+ pieces a month without losing voice. That's where the leverage is.

Earlier career

Before content, Peter held senior commercial and operational roles across government, defence, and the private sector in Australia, Ireland and the UK. Highlights:

• Senior Procurement Specialist — Airservices Australia (2013-2016). Led complex technology-based strategic procurements; advised senior stakeholders.
• Manager, Government Procurement — Jones Lang LaSalle (2012-2013). Managed government procurement activities up to $30M.
• Hardware & Software Contracts Advisor — Australian National University (2011-2012). Developed the DoI Contract Management Framework.
• Division & Product Manager — Rocklyn Engineering Ireland (2010-2011). Established and led a new sports division from inception.
• Operations Officer (Watchkeeper) — Royal Australian Air Force, HQ Air Command (2000-2003).

Get in touch

Reach Peter at peter@earnedmedia.com.au or via his portfolio. If you need a senior writer who's already producing AI-Overview-cited content in your vertical, book a call here.