Redback Solutions — white-label PR & SEO at scale

The challenge

Redback Solutions wanted to expand their offer into authority-building, organic PR and high-quality link acquisition — without standing up an in-house team for a discipline that's increasingly specialised. They needed a partner who could:

• Operate as a senior extension of the Redback team — referenced by their clients, never sold around them.
• Deliver predictable monthly volume of high-quality earned media and content.
• Stay zero-waffle: communicate clearly, hit deliverables, escalate problems early.

The approach

Earned Media built a fully-managed monthly programme covering:

• Digital PR & outreach — earning placements on highly relevant DR50+ websites, with the link footprint Redback's clients needed for organic authority.
• Monthly content production — long-form pieces written, edited and shipped on a fixed cadence.
• Slack-first project management — single channel, no email tennis, no status meetings for the sake of them.

Nick leads the account; specialist content writers, outreach operators and strategists are dropped in as needed.

The results

Redback's verdict, four years in: "absolutely stunning results." Earned Media has delivered against PR, ranking and traffic objectives every month, and the team consistently runs ahead of monthly deliverables — meaning Redback's clients get more than the contractual minimum on a regular basis.

Verified Clutch ratings across the engagement: 5.0 / 5.0 on quality, schedule, cost and willingness to refer.