Conscious language statement
Earned Media’s key objective is to provide superior-quality SEO and digital marketing information. We’re dedicated to employing conscious language in our communication.
We see conscious language as the deliberate selection of words and phrases to generate empathetic, inclusive, and prejudice-free content. Our choice of language when discussing digital marketing topics is careful and aimed at avoiding bias or stereotypes.
Our guidelines include:
- Learning: Engaging in conversations with individuals from diverse cultures and backgrounds necessitates an openness to understand and empathise with their unique life experiences.
- Respect: Engaging in impactful dialogues with people from varying identities, cultures, and backgrounds entails respecting their preferred references and descriptions.
- No generalisation: Avoid making sweeping assumptions or generalised statements about individuals or groups.
Conscious language is about broadening representation and being purposeful in our communication to help you enhance your digital presence.
Why conscious language matters
At Earned Media, our commitment is to be your ally in achieving digital dominance. We recognise the power words hold and their potential impact on your digital journey. Our usage of conscious language is a testament to our dedication to inclusivity and compassion.
Being mindful of our language choice helps us avoid pitfalls such as misrepresentation or inadvertently stigmatising specific strategies. It ensures that our content is crafted with the utmost respect for the diversity of our readership and employs the most appropriate terminology.
Our readers are on a path to mastering the digital landscape, and we strive to be their steadfast companion, regardless of their background or starting point. We’re determined to upend stereotypes, combat discrimination, and dismantle harmful narratives in digital marketing.
By understanding the experiences of our audience and consciously utilising our language, we craft content that resonates with every reader. This practice allows us to deliver empathetic and inclusive information, fostering a more robust and thriving digital ecosystem.
We also recognise that conscious language constantly changes, and topics change over time. Best practices are not set in stone but evolve continuously, and we will update this statement accordingly.
Content creation and selection
Our writers and editors are experts in their fields, bringing a wealth of knowledge and experience. They meticulously research each topic, using various sources, and never shy away from complex or controversial subjects. Each article is thoroughly reviewed before publication.
Editorial independence
Our editorial team operates independently of our business operations. Our writers and editors can research and write without influence from advertisers, sponsors, or other external pressures. Any sponsored content or partnerships with our clients are disclosed and will not compromise our commitment to providing unbiased, reliable information.
Accuracy and transparency
We are dedicated to accuracy in all our content. If mistakes occur, we correct them promptly and transparently, explaining if the error is significant. We also provide a method for readers to report errors or inaccuracies.
Expert review and fact-checking
All our content is fact-checked to ensure its accuracy. We not only have trained fact-checkers working with us, but we also work with a network of industry professionals who review our content for accuracy and relevance. When necessary, we consult additional experts to provide further insight and clarification. For the full process see our Fact-Checking Policy and Vetting Expert Sources.
Source verification
We prioritise primary sources to support our content. These include white papers, government data, and original reporting. We use trustworthy secondary sources when primary sources are unavailable, ensuring they are credible and relevant.
Updating content
The digital marketing landscape is constantly evolving, and so is our content. We routinely review and update our articles to reflect the latest information, trends, and best practices. Where we make meaningful changes we note the update date on the article.
Questions or corrections
Spot something we got wrong, or want to ask about our standards? Email nick@earnedmedia.com.au.