Earned Media · SEO + GEO · Sydney

An SEO Agency
Built for the search landscape that exists today. And where it's going.

We fuse traditional Google dominance with AI-first visibility. Your brand ranks in blue links and shows up inside the answers ChatGPT, Gemini, and Perplexity generate for your buyers' most important questions.

100+ brands · 7 years · 20+ specialists Earned Media · Sydney

Who we work with

Trusted by category leaders.

A roster spanning enterprise SaaS, finance, infrastructure, education and retail — Salesforce, Rippling, Macquarie Data Centres, Charles Sturt University, Camplify, Fresha.

Enterprise SaaS · NYSE: CRM
HR & Workforce Tech
Infrastructure · ASX: MAQ
Higher Education
Travel · ASX: CHL
Marketplace
Consumer Finance
Beauty & Wellness
Higher Education
Digital Health
Building & Construction
Retail Services

The Dual Engine

Two things are true at once.

Google still drives the majority of commercial traffic. But an entirely new answer layer — ChatGPT, Gemini, Perplexity, Copilot — is intercepting the queries that used to send buyers straight to your site. Most agencies are optimising for one of these realities. We build for both.

Engine 01 — Traditional SEO

Premium link building, topic-cluster content, and technical health.

Engineered for Google and human searchers. The fundamentals that still drive 70% of high-intent commercial traffic.

Learn about SEO →
Engine 02 — Generative Engine Optimisation

Entity scaffolds, citation engineering, and LLM visibility tracking.

So your brand appears in AI-generated answers your competitors haven't thought about yet. The new top of funnel.

Learn about GEO →

The team

Senior strategists. On your account.

Twenty specialists across SEO, GEO, content, links, and tech. The people you meet in the pitch are the people doing the work.

Earned Media team collaborating around laptops in the Sydney studio
Strategists reviewing client work on a large screen
Whiteboarding session — strategy planning

Proprietary tooling

Every pillar is powered by EMintel.

EMintel synthesises Ahrefs, Semrush, DataForSEO, GSC and live LLM probe data into a single intelligence layer — so every decision we make is backed by the full picture, not one tool's slice of it. Built in-house, trained on three years of Earned Media engagements.

Inputs · ingest
Live LLM Probes
Continuous crawls of ChatGPT, Gemini, Perplexity, Claude & Google AI/AIO for mention & citation data
Client Intelligence Profile
10-section "Ground Truth" — goals, competitors, deal-breakers anchoring every evaluation
Traditional Search Corpus
Real-time GSC, GA4 & Ahrefs data pipelines
Internal Comms & Transcripts
Fireflies meeting data & Slack threads to track SLAs and tasks
EM·intel
Processing engine
Query Expansion · Gemini-GEO
Expands seed topics into 500+ hyper-specific buyer queries.
4-Rubric Evaluator · Claude Sonnet
Scores every AI response on Confidence, Completeness, Visibility & Sentiment.
Agent Skills Dispatcher
Autonomous routing with Progressive Disclosure — right tool, right time.
Autonomous · Always-on
Outputs · execute
Native Gap Alerts
Real-time "Negative Space" gaps pushed to dedicated comms channels
One-Click Content Briefs
Auto-generated, citation-heavy, GEO-optimised outlines
Bidirectional Task Sync
Approved strategies pushed straight to the execution team's task boards
Automated Execution Digests
Friday team scores · Monday performance briefs · zero busywork

What clients say.

Client voice · In their words Fortune 100 · SaaS
Earned Media operates with a forward-looking perspective. They conducted detailed research to stay ahead of the rapidly evolving search and LLM landscape, successfully advising us on how to optimise for AI Overviews and LLMs.
On quality

"Exceptional expertise in SEO — high-quality content that consistently adheres to our brand guidelines."

On authority

"Impressive ability to secure high-value links from authoritative websites, bolstering our domain equity."

On delivery

"Incredibly reliable. They integrated seamlessly with my team and consistently delivered on time, to an extremely high standard."

Fayaaz Hajiani
Director, Global Web Production · APAC & Japan
Adobe
Previously 8+ yrs at Salesforce

Ready to show up where your buyers are making decisions?

Whether that's a Google results page or a ChatGPT answer, we know how to get you there.

Request a free audit Talk to us