Why fact-checking matters
Misinformation can lead to misguided strategies, tarnished reputations, and lost opportunities — which is why every piece of content we produce undergoes thorough fact-checking before publication. We provide the most accurate and up-to-date information so readers can make informed choices.
Our fact-checking process
We take fact-checking seriously, and our process is thorough and systematic. When writers draft an article, they must provide sources for all factual claims. Those sources are then independently verified by our dedicated fact-checkers, who scrutinise each claim to ensure it is supported by credible evidence.
Drafting and sourcing
When our writers create an article, they provide credible sources for every factual claim they make. This initial sourcing is essential to the integrity of our content — it ensures our writers are not making unsupported statements.
Verification
Once an article is drafted, it goes to our fact-checkers — skilled in research and verification techniques. They review each specified claim in the article and cross-check it against the sources provided by the writer.
Cross-referencing
Besides verifying the facts against original sources, we cross-reference these facts with additional authoritative sources. This process helps confirm the accuracy of the information.
Expert consultation
For complex topics or for further clarification or validation, we contact industry experts. These professionals lend their expertise to verify the information and ensure it aligns with current industry knowledge. For how we choose those experts, see Vetting Expert Sources.
We prioritise primary sources wherever possible — such as research studies, official reports, and public records. If primary sources are unavailable, we rely on reputable industry sources, ensuring they are credible and relevant.
Addressing inaccuracies
While we try to avoid it, errors may slip through on odd occasions. Please contact us if you believe we have published incorrect information — we’ll investigate promptly. If we find an error has been made, we will correct it immediately. At the end of the article we’ll note the correction with a short explanation of what was changed and why.
Our commitment to rigorous fact-checking underscores our dedication to providing reliable, trustworthy content. By following this policy, we hope to remain a reliable resource for readers and clients alike.
Report an issue
Found something that doesn’t look right? Email nick@earnedmedia.com.au with the article URL and the claim you’d like us to re-check.