HollaEx — Page 1, ahead of the bull run

The challenge

HollaEx operates in one of the most adversarial verticals in commercial SEO — high-volume, high-intent crypto queries dominated by exchanges with nine-figure marketing budgets. The mandate was twofold:

• Rank Page 1 globally for HollaEx's main category keyword, before the next bull run drove competitive spend through the roof.
• One earned brand mention per month — building authority and citation footprint in tier-1 industry press.

The approach

Three integrated workstreams under one strategy:

• Content optimisation — rebuilding HollaEx's commercial pages around a clear hub-and-spoke architecture and a tightened query map.
• Link building — sustained, transparent monthly link acquisition tracked in a shared Google Sheet so HollaEx could see every live and pending placement.
• Ongoing consultations — strategic advisory across positioning, content priorities and competitor moves.

The work was delivered with a "show your working" cadence — every link, every brief, every reporting note in a shared workspace. Communications via email, Telegram and Zoom across timezones.

The results

HollaEx hit Page 1 for their primary category keyword in under 6 months — half the original 12-month target. They now rank #1 on Google UK and #2 in the US, Canada and Australia for the same query.

Brand mentions: target of one tier-1 placement per month was met or exceeded across the engagement, with any short months caught up the following month.