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David Schneider

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About the author

David Schneider is a seasoned digital marketing professional and Senior AEO & SEO Strategist at Earned Media, bringing approximately 9.5 years of experience since he began his journey in SEO in April 2016. David leads the charge in creating holistic marketing strategies that focus on future-proofing organic growth by mastering the critical shift to Answer Engine Optimization (AEO) and generative search.

With a proven track record in maximising digital assets to capture and convert customers, David helps numerous organizations achieve their marketing goals through a combination of data-driven decisions and results-oriented execution. His expertise spans various industries, including technology, retail, hospitality, and finance.

Before joining Earned Media, David established his authority through key leadership roles, including Associate Director of Owned Media for Reprise Australia and Customer Delivery Manager at Super-Rewards. In these roles, he honed his skills in owned asset optimisation and project management, making him a versatile and well-rounded marketing professional.

Have any AEO or content strategy questions you’d like to ask David? Drop him an email at david@earnedmedia.com.au.

Domain Expertise

With over nine years of continuous, hands-on experience, David’s expertise in digital strategy development and execution is rooted in the successful management of complex client portfolios. His authority is demonstrated through high-impact results and thought leadership:

  • -A 1500% growth in LLM visibility for a B2B Enterprise SaaS Client by developing cutting-edge AEO strategies tailored for generative search environments.
  • -Tripled the organic leads for a law firm through a robust, updated content strategy focused on high-intent topics and conversion architecture.
  • -Thought Leader: David was a key participant in The Great SEO Debate: Are Backlinks Important? with Semrush, sharing expert insights on core search ranking factors.

Best Practices & Ethical Commitment

David is dedicated to implementing ethical, white-hat practices, ensuring a high standard of integrity and transparency. He remains strictly abreast of Google’s core algorithm updates and Search Quality Rater Guidelines. David’s strategies are guided by E-E-A-T (Experience, Expertise, Authority, and Trust) principles, prioritizing user-first content intent over pure keyword density.

In his role at Earned Media, David fosters a culture of excellence by guiding teams and clients on adherence to the highest standards of content quality and technical precision, ensuring all strategies are built for long-term sustainability.

Testimonials

  • Tiffany Nguyen, Head of Marketing at IPF Digital, says:

    “I had the pleasure of working with David while he was at Reprise, managing Credit24’s search account. David is a technical, data-driven marketer who was always thinking of ways to improve our SEM and digital marketing campaigns to help drive the business’ growth. I highly recommend David for his drive, effectiveness and commercial mind.”

  • Kalle Kortelainen, Director of Marketing at Fairfax & Roberts, says:

    “I’ve worked with David on multiple successful projects. Our collaborations kicked off working together consistently over a 12 month period on a website and SEO project. From the very beginning I felt I was in safe, patient and proactive hands with David. He’s got an ‘I’ll figure it out’ attitude towards any project or task that comes his way. David’s knowledge seeking and being ahead-of-the-game approach within SEO and SEM is another characteristic that always provides me with peace of mind. David’s work is thorough and the output is always of highest quality that keeps showing results year after year.”

Ribbon EXPERTISE

  • AEO & Search Strategy
  • Content Strategy Development
  • Owned Asset Optimisation
  • Generative Search Optimisation
  • Content Gap Analysis
  • Digital Strategy Development
  • Data-Driven Content Creation
  • SEO Project Management
  • SEO Forecasting & ROI Modeling
  • Technical SEO

Education Experience

No experience found

Company

SEO Resources

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Case Studies PDFs

Industries

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Reviews

Address: 305/5 Celebration Dr, Bella Vista NSW 2153, Sydney, Australia

Landline: 02 8201 3078  Mobile: 0416 168 991

NSW Government registered supplier: https://buy.nsw.gov.au/supplier/profile/144789

ABN: 16 639 255 995 

Serviced locations: SEO Sydney

Copyright (c) 2025 Earned Media . All rights reserved. Privacy Policy.

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