Service · 06
Technical SEO. Shipped, not shelved.
Most technical audits become PDFs that gather dust. Ours ship into your dev backlog as JIRA-ready tickets with story points, acceptance criteria, and named owners. Architecture maps, log-file analysis, and template-equity scoring — done by senior engineers, not interns.
Why our approach
A technical audit is only as good as what gets deployed.
We've sat on every side of the dev–SEO handoff. The reason most audits don't ship: they're written for SEOs, not engineers. We write for engineers — and stay in stand-up until the work lands.
The programme
What we do.
Site Architecture Mapping
Template-equity scoring. URL pattern audits. Internal linking flow analysis. The map your dev team can actually act on.
Cannibalisation Detection
EMintel surfaces duplicate-intent URLs across 100K+ page sites in minutes. Consolidation plans, not spreadsheets.
Log-File Analysis
Crawl-budget optimisation, orphan-page detection, render-budget audits. The data Googlebot leaves behind.
Core Web Vitals
LCP, INP, CLS — diagnosed at the template level, not the page level. Fixes that scale.
Schema & Structured Data
JSON-LD across Article, Product, Organization, FAQ, HowTo, Breadcrumb. Validated against the answer layer.
Migration & Replatform
Pre-flight, in-flight, and post-flight technical SEO across CMS migrations, replatforms, and IA changes.
Spotlight · Sprint Packs
JIRA-ready, named owners, story points.
Output that ships isn't an audit. It's tickets your team can pick up. We embed in your sprint cadence — show up to refinement, write the acceptance criteria, and stay until the work is in production.
- 01Tickets, not PDFsEvery recommendation is a JIRA-ready ticket with acceptance criteria, story-point estimate, and owner.
- 02In-sprint embedWe attend refinement and stand-up until the work is shipped. No throw-it-over-the-wall.
- 03Pre-deploy QAWe review the implementation in staging before it hits production. Catches the regressions early.
- 04Post-deploy verificationLive monitoring after deploy. We catch what regressions sneak through. Same week, every time.
Earned Media operates with a forward-looking perspective. They conducted detailed research to stay ahead of the rapidly evolving search and LLM landscape, successfully advising us on how to optimise for AI Overviews and LLMs.
"Exceptional expertise in SEO — high-quality content that consistently adheres to our brand guidelines."
"Impressive ability to secure high-value links from authoritative websites, bolstering our domain equity."
"Incredibly reliable. They integrated seamlessly with my team and consistently delivered on time, to an extremely high standard."
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