Strategy-led backlinks
Not only do we get your brand links on high authority sites, we get you on the sites your customers actually read.
We use the best tools in the business to identify the pages on your site that will benefit most from backlinks. Then we build a custom anchor text strategy and target authoritative sites that align with your brand.
Relationship-driven link building
Unlike other agencies, we don’t outsource link building or buy links from shady vendors. Our in-house specialists pitch original content and contribute to reputable blogs to earn editorial links.
We’ve spent years nurturing relationships to secure placements other agencies simply can’t.
Built for the modern search landscape
Backlinks have always been about getting your brand in front of the right people. As AI tools reshape how people search, we’re making sure our clients show up.
Every link we build helps train the right signals into LLMs and supports your visibility across AI platforms.
The link-building process
Don’t pay for your brand to be listed on shady-links.com. Here’s how we get your brand into inclusive publications that your competitors wish they had access to.
Make an impact, earn links naturally.
With Earned Media, you’ll have instant access to all live links and any backlinks in progress, which you can view anytime. Plus, you can expect detailed monthly meetings with a senior SEO expert from our team that cover:
- Google Spreadsheet: This includes live and pending links, along with keyword cluster movements.
- Looker Studio: This interactive dashboard combines data from Google Analytics 4 (GA4), Google Search Console (GSC), and the Ahrefs API. It provides insights on keyword movements, competitors, organic goal completions (revenue), organic search metrics, and more.
- Google Docs: Our expert team provides detailed commentary and interpretations of the Looker Studio dashboard data. Our clients love this because it gives them a high-level summary of the data interpretation, making it easier to understand the insights.
For our enterprise SEO clients, we also offer custom reporting and dashboards tailored to their specific needs.
In the words of our customers
Don’t just take our word for it. See why we’re the go-to SEO agency for Australian businesses.
I've worked with Earned media for several years and these guys are the real deal. They're able to get links for websites in a huge range of niches and all white hat.
We were struggling with content indexing and low CTRs in Google Search. This wasn’t our first attempt at solving the problem, we’d already worked with two other agencies, but their responses were generic and unhelpful.
Earned Media was different. We got an SEO audit from them that was incredibly thorough. They provided a full site audit, complete with a Loom video that walked us through the details and explained the reasoning behind each recommendation. Their action plan was clear and easy to follow.
The pricing was very reasonable, especially since we only needed a few things fixed. They were fast and accommodating throughout. We implemented the fixes ourselves over a three-month period using their audit document, and we’re already seeing great improvements. Our six-month-old blog posts that wouldn’t index are now finally showing up in search results.
Thank you so much to Nick and the team at Earned Media! You really helped us get unstuck!
They've helped us get mentioned on Cointelegraph and Forbes, and helped us get many more mentions elsewhere.
With their steady help we've managed to secure first page on Google for our white labeled software.
Earned Media — The ace of spades up your sleeves ♠️
Award-winning SEO, content, and digital PR
Finalist 2025
Apac 2025 Search Awards
2x Finalist
Best SEO Marketing Campaign
2x Finalist 2023
Best SEO Marketing Campaign
2x Finalist 2021
Best SEO Marketing Campaign
2x Finalist 2022
Best SEO Marketing Campaign
We use the best tools in the industry
We use the best tools in the industry
Some of the many top publications we’ve got our client’s links in
Resources
Read about the latest and greatest in SEO
Earned Media is an SEO agency specialising in technical SEO, link building, and content.
We focus on ethical SEO strategies that drive mouthwatering, delicious results.
When it comes to SEO, we have opinions. Explore our meticulously crafted blog posts by in-house SEO experts covering technical SEO, content writing, and digital marketing strategy.
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- Link Building
- AI
- Blog
18 min16 Effortless eCommerce Link Building Strategies
Discover how to develop and boost organic traffic and establish a robust link profile with these eCommerce link building strategies.
16 minHARO Link Building (Plus 8 Alternatives)
When a PR tool becomes mainstream, competition to get editorial links increases. Here’s how HARO link building works and 8 alternatives you could use.
13 minBacklink Audit: Step-By-Step Guide Plus 12 Metrics To Check
This detailed backlink audit guide will help you learn the steps to follow to perform a link audit. Learn how to evaluate links and safeguard your rankings.
13 min15 Questions To Ask Your SEO Agency Before Hiring
Selecting an SEO agency can be tough and stressful. These 15 questions will help you decide if an agency could be a good or bad fit.
25 min12 Best Link Building Strategies To Inspire Your Next Campaign
Learn the best white strategies we use here at Earned Media that you could consider implementing in your SEO campaign.
12 minReputation Management: 6 Tips To Protect Your Brand
67.7% of consumers report that positive or negative reviews impact purchasing decisions. Here’s what you need to know about protecting your brand’s image.
19 minEditorial Links: 9 Ways To Crush Your Link Building Campaign
Editorial links are incredibly valuable backlinks to get. Learn what an editorial link plus 9 ways to get them in this detailed step-by-step guide.
72 minLink Building: From Beginner To Advanced Guide
Link building is integral to every SEO strategy, and can improve your website’s rankings. Go from beginner to advanced in this guide.
20 minSEO Audit: Definition, Process, Tools, Checklist
A technical SEO audit can also give you insight into your competitor’s websites to see what is and isn’t working. Find out everything you need to know.
20 minE-commerce SEO: Strategy, Best Practices, Tools, Solutions
E-commerce SEO helps online stores rank higher in search engines, increasing traffic, sales and visibility. View examples, tools, strategies, and solutions.
18 minContent Marketing: Definition, Strategies, Tools, Examples
Content marketing is a crucial part of any successful SEO campaign. This guide will show you what content marketing is, how it works, and why you need it.
17 minEnterprise SEO: Tactics, Tools, Statistics, Examples, Solutions
Enterprise SEO is critical for large businesses. It drives digital strategies aligned with organisational goals. Learn about the benefits of enterprise SEO.
18 minSEO Copywriting: Definition, Strategies, Benefits, Tools
SEO copywriting is the art of writing search engine-friendly content for search engines and users alike to improve organic search rankings.
18 minDigital PR: Definition, Strategies, Examples, Tools, Solutions
Digital PR is a contemporary twist on traditional PR and communications. It promotes products and services and influences public opinion and perception
17 minProfessional SEO Company: How To Hire The Best SEO Agency?
One critical element for all digital marketing campaigns is SEO. Finding a professional SEO company is challenging. This guide will help you do just that.
6 min5 Common Website Design Mistakes: That Can Hurt SEO
The primary purpose of a website is to offer the best user experience. Here are five website design mistakes that can hurt your SEO.
8 minEffective Content Marketing Tools: 6 Tools You Need To Try
Content marketing remains one of the most cost-effective channels of digital marketing with 72% of marketers agreeing that it increases engagement.
7 minDigital Branding Strategy: 5 Ways To Upgrade Your Plan
An effective digital branding strategy provides fantastic opportunities to power past the competition. Here are 5 things to consider.
8 minGoogle Page Experience: 6 Must-Have Optimisation Strategies
Google Page Experience is a measure of how the users are interacting with your website. A website’s organic rankings may drop until you fix these issues.
8 minGuest Post: How To Get Started With Guest Posting?
A guest post strategy helps brands acquire tons of relevant and high-authority links. Here is how you can get started with guest posting.
7 minTitle Tags: 5 Amazing Tips To Write Click-Worthy Title Tags
Apply the power of copywriting to make your title tags more appealing to searchers. Keep it human, and traffic will start flowing to your site.
Answers to your Digital PR agency questions
Link building is the process of manually acquiring links to a website to improve its organic search rankings. A strong backlink profile consists of a diverse range of high-quality links from authoritative sources that aid in improving your search rankings.
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Link building is important as it is one of the ranking factors that Google’s algorithm uses to determine a website’s authority and relevance.
Absolutely. Link building is one of the strongest signals Google uses to assess authority and relevance. It’s also becoming more important as AI SEO and large language models rely on trusted sources to understand and rank brands in both traditional and emerging search engines.
White hat links are earned backlinks obtained in compliance with Google Webmaster Guidelines. In contrast, black hat link building violates these practices, often involving buying links, private blog networks (PBNs), or spam tactics. These can lead to Google penalties and harm your search engine ranking.
At Earned Media, we focus exclusively on white hat link building and never engage in risky tactics.
Several factors contribute to a backlink’s quality, including relevance, the authority of the website, and the difficulty of acquiring the link.
Links that are easier to obtain tend to be of lower quality, while those that are more challenging to secure are generally more valuable. For example, a competitor’s backlink is incredibly valuable, as competitors typically do not want to link to you, making them much harder to obtain.
To learn more about defining link quality, read our full guide.
We charge our clients $400 a flat rate per link, which offers great value for our service. Unlike some backlink building providers, we maintain a consistent pricing model based on link quality or source without extra charges. This means that if we secure a massive link on a well-known news site, our price remains the same.
Links that are easier to obtain tend to be of lower quality, while those that are more challenging to secure are generally more valuable. For example, a competitor’s backlink is incredibly valuable, as competitors typically do not want to link to you, making them much harder to obtain.
To learn more about defining link quality, read our full guide.
Most clients can see results within 2-3 months. SEO work typically has a 3-month lag before the effects are visible. However, some clients do see results even faster.
Links that are easier to obtain tend to be of lower quality, while those that are more challenging to secure are generally more valuable. For example, a competitor’s backlink is incredibly valuable, as competitors typically do not want to link to you, making them much harder to obtain.
To learn more about defining link quality, read our full guide.
Our link-building team is one of the largest in Australia, employing over 20 link-building professionals who collectively build between 400 and 500 links each month. Most large digital marketing agencies in Australia typically build around 800 links per year.
Links that are easier to obtain tend to be of lower quality, while those that are more challenging to secure are generally more valuable. For example, a competitor’s backlink is incredibly valuable, as competitors typically do not want to link to you, making them much harder to obtain.
To learn more about defining link quality, read our full guide.
Yes, we can provide link-building samples upon request. This will give you an idea of the quality and type of links that we’ve secured for our clients.
We work with a broad range of industries, including but not limited to health, SaaS, travel, fintech, property, legal, eCommerce, insurance, and education.
