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Digital PR. For the answer layer, not the press release.
Tier 1 placements in the publications LLMs actually train on — Reuters, Forbes, AFR, TechCrunch, sector-specific authorities. We measure citations, link equity, and Share of Model uplift, not vanity reach.
Why Digital PR
PR is now part of the citation graph.
Foundation models lift quotes, statistics, and brand mentions from the world's most-cited publications. A Forbes feature is no longer just a brand moment — it's training data for every LLM. We engineer for both.
The programme
How we earn the citation.
Data-Led Storytelling
Original research, proprietary surveys, market analysis. The angle journalists actually want to cover.
Reactive Newsroom
Daily monitoring of breaking stories with hooks for your category. Same-day commentary placements.
Founder & Exec Profiling
Op-eds, podcast bookings, conference keynotes. Building the citable expert behind the brand.
Tier 1 Media Relationships
Direct lines to journalists at Reuters, Forbes, AFR, Wired, and 200+ sector-specific publications.
Citation-Optimised Pitching
Press materials engineered for both human journalists and the LLMs that index their output.
Reputation Recovery
Hallucinations, false claims, outdated information. We engineer the corrective signal at scale.
Spotlight · Citation Engineering
Train the model with your truth.
When ChatGPT cites a fact about your category, where does it come from? Usually 3-5 high-authority sources. Our job is to make sure your perspective is in those sources — by design, not by accident.
- 01Source-graph mappingWe map the citation graph for your category — which publications LLMs lift from, which authors get quoted, which datasets are referenced.
- 02Brand-aligned narrativesThree to five hero narratives placed across the source graph over 12 months. Repetition is what makes a fact training-data-resilient.
- 03Live SoM trackingDaily probes of GPT-4o, Gemini, Claude, Perplexity. We see citation lift in real time.
- 04Hallucination correctionWhen models get your brand wrong, we engineer the corrective record across the citation graph.
Earned Media operates with a forward-looking perspective. They conducted detailed research to stay ahead of the rapidly evolving search and LLM landscape, successfully advising us on how to optimise for AI Overviews and LLMs.
"Exceptional expertise in SEO — high-quality content that consistently adheres to our brand guidelines."
"Impressive ability to secure high-value links from authoritative websites, bolstering our domain equity."
"Incredibly reliable. They integrated seamlessly with my team and consistently delivered on time, to an extremely high standard."
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