Service · 02
Premium SEO. The fundamentals that still drive 70%.
Google still drives the majority of high-intent commercial traffic. We engineer your brand for that reality — premium editorial links, topic clusters mapped to commercial intent, and on-page work that ships in your dev backlog.
Why SEO
The fundamentals don't go away — they get more demanding.
Algorithm updates have raised the bar on E-E-A-T, link quality, and content depth. The brands that win the 2026 SERP are the ones investing in editorial-grade signals — not at-scale shortcuts.
The programme
Six things, done well.
Topic Cluster Architecture
Pillar pages, supporting clusters, internal linking. Mapped to commercial intent — every URL earns its place.
Premium Link Building
DR50+ editorial placements only. Strict spam-score and topical-relevance criteria. No PBNs. No link farms.
On-Page Optimisation
Title, meta, heading hierarchy, internal links, schema. Shipped as dev tickets — not as PDF recommendations.
Keyword Research at Scale
Ahrefs + GSC + EMintel. We surface the queries with intent and momentum — not vanity volume.
SERP Feature Capture
Featured snippets, People Also Ask, AI Overviews. Each surface gets its own optimisation pattern.
Algorithm Update Recovery
Core Update post-mortems and recovery sprints. We've reversed losses across 14+ accounts since 2023.
Spotlight · Topic Clusters
Pillar pages that earn their links.
Topic-cluster architecture — done properly — is the highest-leverage asset class in modern SEO. Pillar pages anchor authority. Cluster posts capture long-tail. Internal linking compounds equity.
- 0140+ pieces per clusterA serious commitment to topical authority. Not 5 thin posts and a hope.
- 02Search intent mapped 1:1Every URL targets one commercial intent — informational, navigational, transactional.
- 03Dev-ready on-pageSchema markup, internal links, and meta — shipped as JIRA tickets with acceptance criteria.
- 04Quarterly link sprintsEditorial placements pointing at pillar pages. The compounding flywheel of topical authority.
Earned Media operates with a forward-looking perspective. They conducted detailed research to stay ahead of the rapidly evolving search and LLM landscape, successfully advising us on how to optimise for AI Overviews and LLMs.
"Exceptional expertise in SEO — high-quality content that consistently adheres to our brand guidelines."
"Impressive ability to secure high-value links from authoritative websites, bolstering our domain equity."
"Incredibly reliable. They integrated seamlessly with my team and consistently delivered on time, to an extremely high standard."
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