Entry-level setup · Powered by EMintel
Own the AI conversation. Find your Negative Space.
Traditional SEO fights for saturated keywords. Generative Engine Optimisation finds the highly lucrative, uncontested questions your enterprise buyers are asking AI — and positions your brand as the definitive answer.
The opportunity
Two ways to compete. Only one is uncontested.
When buyers ask LLMs complex bottom-of-funnel questions, the AI often hedges, hallucinates, or contradicts itself. If your brand is absent there, you're losing deals you never knew existed.
You're 11th on a results page nobody scrolls.
Broad commercial keywords have been fought over for fifteen years. Every cell is occupied by an incumbent with a stronger backlink profile, a bigger content budget, and a five-year head start.
Even when you rank, you split a shrinking pool of clicks with AI Overviews and four sponsored ads — and your share of that traffic erodes every quarter.
The questions buyers ask where the AI can't answer confidently.
Hyper-specific, bottom-of-funnel queries where the model's retrieval pool is thin or contradictory. Your competitors don't even know these queries exist. We do — because EMintel probes for them at scale.
Content engineered for these gaps achieves its first AI citation 3–5× faster than content targeting saturated SEO topics. There's nothing to outrank.
The problem
The AI hallucination gap.
When enterprise buyers ask ChatGPT, Gemini, or Perplexity complex bottom-of-funnel questions, the AI struggles to provide a definitive answer. The retrieval pool lacks high-quality, data-dense source material — so the model hedges, invents, or contradicts itself.
If your brand is absent when buyers ask these hyper-specific questions, you are losing deals you never knew existed. Fighting for broad, saturated SEO terms won't fix this. You need to target the gaps in the AI's knowledge.
A real probe · Enterprise SaaS query
"Which workforce platform best handles multi-entity payroll for AU/NZ + APAC subsidiaries with deferred share schemes?"
The 4-Rubric Algorithm
We score every AI response. On four dimensions.
Any query scoring below 5 on Confidence and Completeness across multiple platforms is flagged as a Negative Space gap. Cross-platform disagreement is the strongest signal of a thin retrieval pool.
Confidence
Does the model commit to a definitive answer or hedge with caveats?
Completeness
Does the answer address every part of the buyer's question?
Visibility
Is your brand cited or even mentioned in the model's response?
Sentiment
When you are mentioned, is the tone neutral, supportive, or hostile?
The Setup · How it works
A mathematically precise audit, in five stages.
Continuous AI Probing
We expand your core categories into 500+ hyper-specific natural language queries across discovery, comparison, problem-solving, and transactional intents.
Market-Wide Execution
Queries run simultaneously across ChatGPT, Gemini, Perplexity, and Claude via the Hall API — capturing the exact generative answers and the competitor URLs cited.
4-Rubric Scoring
Every response evaluated on a 1–10 scale across Confidence, Completeness, Visibility, and Sentiment — by EMintel, consistently and at scale.
Isolate Negative Space
Filter the noise. Anything below 5 on Confidence + Completeness across multiple platforms is flagged. Cross-platform disagreements are top priority.
Citation-Heavy Briefs
For every Tier 1 gap we deliver an entity-structured, statistic-rich content brief — engineered for AI ingestion. Ready for your execution team.
Why this is the foundation
The highest information gain in AI search is the question with no good answer.
Once we identify your Negative Space, we provide the strategic blueprints to fill it. Highly structured content with specific statistics, direct quotations, and authoritative source citations — engineered for AI ingestion.
Tier 1 commercial intent
Transactional and commercial-investigation queries only. We don't waste cycles on top-of-funnel curiosity questions.
Zero high-quality competition
The models can't cite what doesn't exist. When your content is the first authoritative source, the model has no choice but to use it.
3–5× faster to citation
Negative Space content reaches its first AI citation 3–5× faster than content targeting well-answered, traditional SEO topics.
Your deliverables
What you receive in the Setup.
AI Visibility Benchmark
Complete share-of-voice analysis across the top four generative engines. Where you appear, where you don't, and where competitors are taking your shelf.
Top 50 Priority Gaps
Commercially weighted, prioritised list of the exact questions your buyers are asking where the AI lacks a confident answer. Sorted by deal-value impact.
Targeted Content Briefs
Citation-heavy, GEO-optimised content outlines built specifically to fill your highest-value Negative Space gaps. Ready for your execution team.
Earned Media operates with a forward-looking perspective. They conducted detailed research to stay ahead of the rapidly evolving search and LLM landscape, successfully advising us on how to optimise for AI Overviews and LLMs.
Related services
Pairs well with.
Ready to stop guessing and start dominating the AI answer layer?
The Negative Space is the entry-level GEO product. We probe your category, score the gaps, and hand you the content briefs.
Request your Negative Space →