Service · 04
A Content Marketing Agency
Human-crafted content, augmented by EMintel.
EMintel works in the background — fusing real search and LLM data into the structural bones of the piece. Then senior in-house writers take over. The craft, the brand voice, the story: that part is human, and that's what makes the content worth reading and worth citing.
Content clients
Brands that trust us with the words on their site.
Why Content
Content is still king.
Yes, content ranks on Google and gets cited by ChatGPT — but those are second-order effects. Content's first job is to be read by a customer, and to make them feel like the brand on the other end actually knows what it's talking about.
Audiences are tired. The backlash against AI-generated slop is real and measurable — readers bounce, brands erode, trust collapses. Human-authored content does the opposite. It gets read, shared, returned to, and quoted. That's the asset that compounds.
The programme
How we bring an article to life.
EMintel Brief Generation
EMintel fuses GSC, Ahrefs, and live LLM probe data into the skeleton of the piece — search intent, the entities that need to be covered, the questions readers are actually asking. Trusted data and structural insight, so every article starts from a position of strength.
Senior In-House Writer Drafts
Talented, senior-level writers — in-house, on the team, not a freelance pool. AI cannot do brand voice. AI cannot take on client feedback. AI cannot bring a brand to life or tell its story. Humans can. EMintel works in the background; the writer makes the article worth reading.
The Editing Layer
The second layer of human craft. A senior editor reviews every draft for clarity, polish, brand consistency, and accuracy — line by line. This is the layer that signals to a customer that the brand cares about them. Writing creates the substance; editing earns the trust.
Eight-Dimension QA
Every piece is scored against eight quality dimensions before it goes anywhere near publish. Not a checklist — an actual scorecard, with thresholds. If a piece falls short on any dimension, it goes back to the writer for a rewrite. Detailed below.
Schema & Structure
The technical scaffolding underneath every article — Article, FAQ, HowTo, Product, Organization markup — so search engines and LLMs can read the piece properly. Plain English: we make sure machines understand what humans wrote.
The Way We Write
Quotable sentences. Stat blocks readers (and models) can lift cleanly. Clear author E-E-A-T markers — experience, expertise, authority, trust. Not a hack — just disciplined writing that happens to be exactly what LLMs cite.
Refresh & Decay Watch
Quarterly content audits. Pages that are starting to slip get refreshed before they bleed traffic or fall out of citations. The 80/20 of compounding output — keep the asset working long after publish day.
Spotlight · QA Scorecard
Eight dimensions. Every brief.
No piece ships until it scores 8.5+ across all eight. The average across the last 30 briefs is 9.05. Anything that falls short doesn't go out the door — it goes back to the writer with specific, dimension-by-dimension notes on what to fix. Then the editor re-reviews. Then it's re-scored. We'd rather hold a piece an extra week than ship something that erodes the brand.
- 01Search Intent · 9.2Does the piece actually answer what the buyer typed in? Top-of-funnel curiosity, mid-funnel comparison, bottom-funnel decision — each needs a different shape of answer. We score whether the article matches the moment.
- 02Entity Coverage · 8.7The people, products, concepts, and brands that need to appear for the piece to read as authoritative — to humans and to LLMs. Are they all there, named correctly, and connected to each other in ways the answer layer can parse?
- 03Originality · 9.4Original framing, original data, original quotes. Not a remix of the top 10 results with the words shuffled. If the only way to write the piece is to paraphrase what already ranks, we don't write it.
- 04E-E-A-T Signals · 9.1Experience, Expertise, Authority, Trust. Is there a real, named author with credentials? Lived experience with the topic? Citations to primary sources? The signals Google and the LLMs use to decide whether to surface the piece at all.
- 05Brand Voice · 9.0Does it sound like the client — not like generic agency copy, not like ChatGPT? We hold a voice guide for every account and score against it line by line.
- 06Readability · 9.3Sentence rhythm, paragraph length, scan-ability, the moments that make a reader keep going instead of bouncing. The boring craft stuff that separates content people read from content they close.
- 07Structure & Schema · 8.9H1/H2 hierarchy, FAQ blocks where they earn their place, structured data that matches what's actually on the page. The plumbing that lets the article be understood by every engine that crawls it.
- 08LLM Citability · 9.3Quote-extractable sentences, clean stat blocks, clear authorship. The specific shape of writing that ChatGPT, Perplexity, and Google AI Overviews actually lift from when they cite a source.
Earned Media operates with a forward-looking perspective. They conducted detailed research to stay ahead of the rapidly evolving search and LLM landscape, successfully advising us on how to optimise for AI Overviews and LLMs.
"Exceptional expertise in SEO — high-quality content that consistently adheres to our brand guidelines."
"Impressive ability to secure high-value links from authoritative websites, bolstering our domain equity."
"Incredibly reliable. They integrated seamlessly with my team and consistently delivered on time, to an extremely high standard."
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