AI SEO Agency. Build visibility across search and AI.

AI SEO services build your brand's visibility and authority across traditional search and AI models. Earned Media's AI SEO services include AI visibility audits, AEO, GEO, AI Overview optimisation, developing AI-optimised content, and ongoing visibility tracking.

Brands that tap into AI SEO services often start showing up as the answers to questions their customers are asking.

Answer Engine Optimisation (AEO) is the process of optimising your content to appear as direct answers in search features.

Generative Engine Optimisation (GEO) is the process of making your website's information easily retrievable, clear, and consistent for large language models (LLMs) like ChatGPT, Claude, and Perplexity.

AI Search Engine Optimisation (AI SEO) brings both AEO and GEO together to build visibility across search engines and AI platforms. Strong visibility depends on good SEO, authoritative content, and trusted third-party signals.

No. Traditional SEO remains a core part of AI SEO. AI platforms rely on many of the same foundations as traditional search engines, such as relevant content, technical accessibility, and authority. AI SEO extends your search strategy beyond the results page into the answers being recommended by AI models.

Earned Media's AI SEO service tests how ChatGPT currently mentions your brand against your top buyer questions, identifies gaps, and builds content that gives ChatGPT stronger evidence about your brand, its offering, and its credibility. We then use these insights to optimise your brand's wider digital footprint, because ChatGPT doesn't rely on your website alone.

Each AI platform has unique retrieval behaviours and preferences:

• Perplexity, prioritises real-time web retrieval, heavily favouring extreme content freshness (where citation likelihood drops after 2 to 3 days) and authentic community discussions from sites like Reddit.
• Claude, favours comprehensive, in-depth content (often 3,000+ words) and places a high value on verifiable author credentials and industry databases.
• ChatGPT, relies heavily on its underlying training data, but also uses "query fan-out" to synthesise web results, often rewarding content that front-loads its key claims.

Partially. Because both platforms utilise web search retrieval, content that ranks well on traditional search engines will generally benefit on both. However, their underlying algorithms differ significantly, Perplexity uses a complex reranking model across dozens of citation factors, while ChatGPT relies more heavily on its training data and Bing ranking signals.

An "LLM Info" page acts as a raw, structured data feed (often a markdown file) hosted on your site that explicitly lists your company's mission, pricing, features, ideal customer profile (ICP), integrations, and case studies. By giving LLMs a single, centralised source of truth, they are more likely to cite your verified facts instead of relying on outdated or scattered fragments from across the web.

To fix hallucinations or outdated facts, you must trace the misinformation back to its source, usually an old blog post, a stale review, or mismatched website details. Update, delete, or redirect this old content and replace it with clean, structured facts. Once the underlying evidence across the web is consistent, LLMs will adapt to the new narrative.

LLMs do not just look at your website; they synthesise public perception by pulling from community platforms and review sites. Reviews give AI models a sense of your brand's recent performance and reliability. Reddit is heavily cited (accounting for nearly 47% of Perplexity's citations) because it offers unfiltered user experiences. If old Reddit threads contain complaints you have since fixed, LLMs might still cite them unless you transparently respond with factual updates and evidence.

For Perplexity, content freshness is critical, content decay can begin within just 2 to 3 days of publication. We recommend auditing and updating your most important pages at least monthly by adding new data points or insights, and using highly visible "Last Updated" timestamps to signal freshness to the AI crawlers.

YouTube is a massive driver of AI visibility and is the most-cited domain in Google's AI Overviews. ChatGPT has also doubled its YouTube citations quarter-over-quarter. Because modern LLMs are multimodal, they actively pull videos into their answers, meaning that optimising your video titles, descriptions, and transcripts for target queries can significantly boost your visibility across multiple AI platforms.

Earned Media uses an in-house intelligence layer, EMintel, to probe AI models and find opportunities to build authority, entity signals, third-party mentions, and digital PR and links.

We combine traditional SEO with AI SEO, AEO, and GEO, rather than treating AI visibility as a standalone tactic, optimising across the entire search ecosystem, not just one model.

Our team works with marketing managers through to business owners to build AI visibility that strengthens their brand's overall search presence and drives qualified traffic for business growth.