Jayden Lei

About Jayden

Jayden owns the technical and analytical work that sits underneath every Earned Media engagement — tracking and optimising brand presence across both traditional search engines and the AI answer layer. The day-to-day spans technical SEO, AI, and GEO audits — covering crawling, indexing, and JavaScript rendering — alongside GA4 funnel analysis and exploration work that sharpens the conversion path from impression to revenue.

The approach is deliberately holistic: technical health and user experience treated as the same problem, not two separate workstreams. Where most analysts stop at the audit, Jayden writes the Python scripts and automated workflows that turn one-off insights into repeatable processes — applied across content research and ideation for both SEO and Answer Engine Optimisation, integrated with the emerging AI tools and prompt-engineering patterns now reshaping how organic strategy gets built.

That technical depth is matched on the client-facing side. Jayden presents complex data and strategic recommendations directly to global client stakeholders, translating crawl reports, funnel exploration data, and LLM visibility metrics into the high-level performance reports and strategic insights that drive next-quarter planning. Mastery across Semrush, Ahrefs, and GA4 is a baseline expectation — Jayden cleared the full training modules early in tenure, then kept building.

Jayden holds a Bachelor of Commerce from UNSW Business School, majoring in Marketing — focused on marketing strategy, digital content creation, and analysing business trends. UNSW Business School is consistently ranked Australia's top business school.

Domain expertise

• Dual-engine visibility tracking. Brand presence monitoring and optimisation across Google and the AI answer layer — ChatGPT, Gemini, Perplexity, Claude, and Copilot — with EMintel's live probe data as the underlying signal.
• Technical SEO, AI and GEO audits. Crawling, indexing, JavaScript rendering, and the architectural decisions that determine whether content gets seen, parsed, and cited.
• GA4 funnel analysis & exploration. Multi-step conversion path analysis, drop-off attribution, and exploration reports that translate analytics noise into commercial decisions.
• Holistic SEO strategy. Treating technical health and user experience as the same problem — so audits actually convert into ranking and revenue movements.
• Python automation. Custom scripts and automated workflows that replace manual SEO grunt work — built once, run forever.
• AI tooling & prompt engineering. Integrating generative AI into research, briefing, and audit workflows — accelerating the process without compromising rigour.
• Content research for SEO and AEO. Topical and entity research that builds for both Google rankings and citation in AI-generated answers.
• Client-ready reporting. High-level performance reports and strategic insights presented directly to global stakeholders — clear, decision-grade, no jargon padding.

Get in touch

Have a question about technical SEO, GEO audits, GA4 funnel work, or how AI tooling fits into modern organic strategy? Drop Jayden an email at jayden@earnedmedia.com.au, or book a call here.