David Schneider

About David

David Schneider is a seasoned digital marketing professional and SEO/GEO Lead at Earned Media, bringing approximately ten years of experience since he began his journey in SEO in April 2016. David leads the charge in creating holistic marketing strategies that focus on future-proofing organic growth by mastering the critical shift to Answer Engine Optimisation (AEO) and generative search.

With a proven track record in maximising digital assets to capture and convert customers, David helps organisations achieve their marketing goals through a combination of data-driven decisions and results-oriented execution. His expertise spans technology, retail, hospitality and finance.

Before joining Earned Media, David established his authority through key leadership roles, including Associate Director of Owned Media at Reprise Australia and Customer Delivery Manager at Super-Rewards. In these roles, he honed his skills in owned-asset optimisation and project management — making him a versatile and well-rounded marketing professional.

Domain expertise

With over nine years of continuous, hands-on experience, David's expertise in digital strategy development and execution is rooted in the successful management of complex client portfolios. His authority is demonstrated through high-impact results and thought leadership:

• 1,500% growth in LLM visibility for a B2B Enterprise SaaS client by developing cutting-edge AEO strategies tailored for generative search environments.
• Tripled organic leads for a law firm through a robust, updated content strategy focused on high-intent topics and conversion architecture.
• Thought leader. Key participant in The Great SEO Debate: Are Backlinks Important? with Semrush — sharing expert insights on core search ranking factors.

Best practices & ethical commitment

David is dedicated to implementing ethical, white-hat practices, ensuring a high standard of integrity and transparency. He stays strictly abreast of Google's core algorithm updates and Search Quality Rater Guidelines. His strategies are guided by E-E-A-T (Experience, Expertise, Authority, Trust) principles — prioritising user-first content intent over pure keyword density.

In his role at Earned Media, David fosters a culture of excellence by guiding teams and clients on adherence to the highest standards of content quality and technical precision, ensuring all strategies are built for long-term sustainability.

What clients say

"I had the pleasure of working with David while he was at Reprise, managing Credit24's search account. David is a technical, data-driven marketer who was always thinking of ways to improve our SEM and digital marketing campaigns to help drive the business' growth. I highly recommend David for his drive, effectiveness and commercial mind."

"I've worked with David on multiple successful projects. Our collaborations kicked off working together consistently over a 12-month period on a website and SEO project. From the very beginning I felt I was in safe, patient and proactive hands with David. He's got an 'I'll figure it out' attitude towards any project or task that comes his way. David's knowledge-seeking and being-ahead-of-the-game approach within SEO and SEM is another characteristic that always provides me with peace of mind. David's work is thorough and the output is always of the highest quality, that keeps showing results year after year."

Get in touch

Have any AEO, GEO or content-strategy questions? Drop David an email at david@earnedmedia.com.au or connect on LinkedIn. If you'd like a strategic audit of your existing site — what's earning citations, what's invisible to AI, and where the highest-leverage opportunities sit — book a free audit here.