What is AI optimisation?
Artificial intelligence optimisation (AIO) is the process of fine-tuning your website content so it appears in AI-generated responses, like ChatGPT, Perplexity, Claude, Google’s AI Overviews, and emerging AI models.
We treat AIO as its own discipline, not just an add-on to SEO. Our strategy looks at how language models source and weigh information, then maps your content and backlink profile to match that logic. It’s a layered, iterative process designed to make your brand more visible in the spaces your customers are searching.
Human content that AI loves
We pitch directly to journalists, editors, and contributors with personalised outreach and original story angles. It’s real coverage, not sponsored placements.
Over time, we’ve built strong relationships with newsrooms, making it easier to get your story in front of the right people.
What makes our AIO shine
Backlinks are one of the strongest signals that AI uses to determine authority, and we have one of the largest link-building teams in Australia.
Our specialists have an ongoing relationship with high-quality sites that provide your brand with links you simply can’t buy.
In the words of our customers
Don’t just take our word for it. See why we’re the go-to SEO agency for Australian businesses.
I've worked with Earned media for several years and these guys are the real deal. They're able to get links for websites in a huge range of niches and all white hat.
We were struggling with content indexing and low CTRs in Google Search. This wasn’t our first attempt at solving the problem, we’d already worked with two other agencies, but their responses were generic and unhelpful.
Earned Media was different. We got an SEO audit from them that was incredibly thorough. They provided a full site audit, complete with a Loom video that walked us through the details and explained the reasoning behind each recommendation. Their action plan was clear and easy to follow.
The pricing was very reasonable, especially since we only needed a few things fixed. They were fast and accommodating throughout. We implemented the fixes ourselves over a three-month period using their audit document, and we’re already seeing great improvements. Our six-month-old blog posts that wouldn’t index are now finally showing up in search results.
Thank you so much to Nick and the team at Earned Media! You really helped us get unstuck!
They've helped us get mentioned on Cointelegraph and Forbes, and helped us get many more mentions elsewhere.
With their steady help we've managed to secure first page on Google for our white labeled software.
Earned Media — The ace of spades up your sleeves ♠️
Award-winning SEO, content, and digital PR
Finalist 2025
Apac 2025 Search Awards
2x Finalist
Best SEO Marketing Campaign
2x Finalist 2023
Best SEO Marketing Campaign
2x Finalist 2021
Best SEO Marketing Campaign
2x Finalist 2022
Best SEO Marketing Campaign
We use the best tools in the industry
We use the best tools in the industry
Some of the many top publications we’ve got our client’s links in
Resources
Read about the latest and greatest in SEO
Earned Media is an SEO agency specialising in technical SEO, link building, and content.
We focus on ethical SEO strategies that drive mouthwatering, delicious results.
When it comes to SEO, we have opinions. Explore our meticulously crafted blog posts by in-house SEO experts covering technical SEO, content writing, and digital marketing strategy.
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- Link Building
- AI
- Blog
18 min16 Effortless eCommerce Link Building Strategies
Discover how to develop and boost organic traffic and establish a robust link profile with these eCommerce link building strategies.
16 minHARO Link Building (Plus 8 Alternatives)
When a PR tool becomes mainstream, competition to get editorial links increases. Here’s how HARO link building works and 8 alternatives you could use.
13 minBacklink Audit: Step-By-Step Guide Plus 12 Metrics To Check
This detailed backlink audit guide will help you learn the steps to follow to perform a link audit. Learn how to evaluate links and safeguard your rankings.
13 min15 Questions To Ask Your SEO Agency Before Hiring
Selecting an SEO agency can be tough and stressful. These 15 questions will help you decide if an agency could be a good or bad fit.
25 min12 Best Link Building Strategies To Inspire Your Next Campaign
Learn the best white strategies we use here at Earned Media that you could consider implementing in your SEO campaign.
12 minReputation Management: 6 Tips To Protect Your Brand
67.7% of consumers report that positive or negative reviews impact purchasing decisions. Here’s what you need to know about protecting your brand’s image.
19 minEditorial Links: 9 Ways To Crush Your Link Building Campaign
Editorial links are incredibly valuable backlinks to get. Learn what an editorial link plus 9 ways to get them in this detailed step-by-step guide.
72 minLink Building: From Beginner To Advanced Guide
Link building is integral to every SEO strategy, and can improve your website’s rankings. Go from beginner to advanced in this guide.
20 minSEO Audit: Definition, Process, Tools, Checklist
A technical SEO audit can also give you insight into your competitor’s websites to see what is and isn’t working. Find out everything you need to know.
20 minE-commerce SEO: Strategy, Best Practices, Tools, Solutions
E-commerce SEO helps online stores rank higher in search engines, increasing traffic, sales and visibility. View examples, tools, strategies, and solutions.
18 minContent Marketing: Definition, Strategies, Tools, Examples
Content marketing is a crucial part of any successful SEO campaign. This guide will show you what content marketing is, how it works, and why you need it.
17 minEnterprise SEO: Tactics, Tools, Statistics, Examples, Solutions
Enterprise SEO is critical for large businesses. It drives digital strategies aligned with organisational goals. Learn about the benefits of enterprise SEO.
18 minSEO Copywriting: Definition, Strategies, Benefits, Tools
SEO copywriting is the art of writing search engine-friendly content for search engines and users alike to improve organic search rankings.
18 minDigital PR: Definition, Strategies, Examples, Tools, Solutions
Digital PR is a contemporary twist on traditional PR and communications. It promotes products and services and influences public opinion and perception
17 minProfessional SEO Company: How To Hire The Best SEO Agency?
One critical element for all digital marketing campaigns is SEO. Finding a professional SEO company is challenging. This guide will help you do just that.
6 min5 Common Website Design Mistakes: That Can Hurt SEO
The primary purpose of a website is to offer the best user experience. Here are five website design mistakes that can hurt your SEO.
8 minEffective Content Marketing Tools: 6 Tools You Need To Try
Content marketing remains one of the most cost-effective channels of digital marketing with 72% of marketers agreeing that it increases engagement.
7 minDigital Branding Strategy: 5 Ways To Upgrade Your Plan
An effective digital branding strategy provides fantastic opportunities to power past the competition. Here are 5 things to consider.
8 minGoogle Page Experience: 6 Must-Have Optimisation Strategies
Google Page Experience is a measure of how the users are interacting with your website. A website’s organic rankings may drop until you fix these issues.
8 minGuest Post: How To Get Started With Guest Posting?
A guest post strategy helps brands acquire tons of relevant and high-authority links. Here is how you can get started with guest posting.
7 minTitle Tags: 5 Amazing Tips To Write Click-Worthy Title Tags
Apply the power of copywriting to make your title tags more appealing to searchers. Keep it human, and traffic will start flowing to your site.
Answers to your Digital PR agency questions
Digital PR focuses on securing media coverage that also builds your brand’s online authority. It works hand in hand with your SEO and online reputation, unlike traditional media relations, which usually target print or broadcast coverage.
A good PR strategy helps shape your brand reputation, improves your visibility in media, and supports your long-term market positioning. We work with your marketing or leadership team to identify angles worth pitching and tailor outreach that positions you as a trusted voice in your space.
Yes. We can work with you on a crisis communication or issues management plan to protect your brand during high-pressure moments. Whether you’re facing a tough story or just need to reframe the narrative, our approach is built on strategic communication and speed.
Digital PR is part of your strategic communication mix. It supports corporate communications by helping shape the narrative around your brand, from product launches to public statements. We align our campaigns with your tone, values, and business goals to ensure consistency across all your channels.
We work with a broad range of industries, including but not limited to health, SaaS, travel, fintech, property, legal, eCommerce, insurance, and education.
