# Earned Media

> AI SEO + Generative Engine Optimisation (GEO) agency for category leaders. We help businesses get cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews — and rank in traditional search. Sydney-based, founded 2019, working with Salesforce, Rippling, Macquarie Data Centres, Charles Sturt University, Camplify, and Fresha. NSW Government registered supplier (#144789). Semrush Certified Agency Partner.

## Services

- [AI SEO Agency](https://www.earnedmedia.com.au/services/ai-seo-agency): Full-stack generative engine optimisation. Get cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews. Combines technical site fitness, citation engineering, content authority, and link earning into a single GEO programme.
- [EMintel](https://www.earnedmedia.com.au/emintel): Proprietary AI visibility platform. Audits how AI models perceive a brand, identifies citation gaps, and instruments improvement over time. Powers our enterprise engagements.
- [Negative Space](https://www.earnedmedia.com.au/emintel/negative-space): Entry-level GEO setup. Discovery, audit, and an initial citation-engineering plan for businesses just starting on AI visibility.
- [SEO Agency](https://www.earnedmedia.com.au/services/seo-agency): Premium SEO — content, links, technical health. Senior strategists; no offshore teams.
- [Enterprise SEO](https://www.earnedmedia.com.au/services/seo-agency/enterprise-seo): SEO for category leaders. Built for sites with thousands of pages, complex content velocity needs, and high-stakes search performance. Powered by EMintel.
- [Technical SEO](https://www.earnedmedia.com.au/services/technical-seo): Architecture, Core Web Vitals, schema, dev-ready tickets. Engineering rigour, not generalist audits.
- [Content Marketing](https://www.earnedmedia.com.au/services/content-marketing-agency): Original research, expert-cited content, on-brand voice. Designed to be cited by AI models, not just to rank in Google.
- [Video Production Sydney](https://www.earnedmedia.com.au/services/video-production): Story-led brand video by our partner Content Department, engineered to rank in Google AI Overviews and get cited by ChatGPT, Gemini and Perplexity. VideoObject schema, transcripts, chapters, AI Overview tracking.
- [Link Building](https://www.earnedmedia.com.au/services/link-building-agency): DR50+ editorial placements. Proprietary Provenance Rubric scores every prospect against 14 hard-fail signals and 30 quality criteria.
- [Digital PR](https://www.earnedmedia.com.au/services/digital-pr): Tier-1 placements and citation engineering. Earned mentions that signal authority to both Google and the LLMs.
- [Provenance Score](https://www.earnedmedia.com.au/services/provenance-score): 50-variable rubric scoring link prospects and citation sources for long-term ranking stability and AI citation worthiness.

## Research & Insights

- [Articles](https://www.earnedmedia.com.au/articles): Field notes and essays on AI SEO, GEO, link building, content marketing, and modern earned media.
- [AI SEO + GEO: a comprehensive guide](https://www.earnedmedia.com.au/ai/ai-seo-geo-information): Foundational guide to generative engine optimisation — what it is, why it matters, how to do it.
- [Is GEO the new SEO?](https://www.earnedmedia.com.au/ai/is-geo-the-new-seo): How AI-driven search is changing what "ranking" means for businesses.
- [Google rankings just changed](https://www.earnedmedia.com.au/ai-seo/google-rankings-just-changed): Analysis of recent AI Overview shifts and their implications for traditional rankings.
- [Top-ranked CRM platforms](https://www.earnedmedia.com.au/ai/top-ranked-crm-platforms): Comparative analysis of CRM platforms with AI-driven lead scoring.
- [Reputation management](https://www.earnedmedia.com.au/seo/reputation-management): Six tactics to protect your brand online.
- [Enterprise SEO tactics](https://www.earnedmedia.com.au/seo/enterprise-seo): Tactics, tools, statistics, examples, and solutions for SEO at enterprise scale.
- [Backlink audit guide](https://www.earnedmedia.com.au/seo/backlink-audit): Step-by-step guide plus 12 metrics to check.
- [Link building strategies](https://www.earnedmedia.com.au/seo/link-building-strategies): Modern, evidence-led approaches to earning editorial links.
- [SEO copywriting](https://www.earnedmedia.com.au/seo/seo-copywriting): Definition, strategies, benefits, and tools.

## Case Studies

- [Salesforce](https://www.earnedmedia.com.au/case-studies/salesforce): Enterprise SaaS, NYSE: CRM.
- [ASX-listed Sydney fintech](https://www.earnedmedia.com.au/case-studies/fintech): Anonymised fintech case study.
- [Gathar](https://www.earnedmedia.com.au/case-studies/gathar): Private chef booking platform.
- [HollaEx](https://www.earnedmedia.com.au/case-studies/hollaex): Crypto exchange software.
- [Redback Solutions](https://www.earnedmedia.com.au/case-studies/redback): Solutions delivery business.

## Team

- [Team overview](https://www.earnedmedia.com.au/team): Senior strategists, named experts, in-house in Sydney. No offshore teams.
- [Nick Brogden](https://www.earnedmedia.com.au/author/nick-brogden): Founder and Chief Strategist. Earned Media Pty Ltd, Sydney.
- [David Schneider](https://www.earnedmedia.com.au/author/david-schneider): SEO and link-building specialist.
- [Carrie Miller](https://www.earnedmedia.com.au/author/carrie-miller): Editor.
- [Jayden Lei](https://www.earnedmedia.com.au/author/jayden-lei): Marketing and creative.
- [Son Le](https://www.earnedmedia.com.au/author/son-le): Technical SEO.

## Editorial standards

- [Editorial Policy](https://www.earnedmedia.com.au/editorial-guidelines): Standards for accuracy, conscious language, editorial independence, expert review, and how we update content.
- [Fact-Checking Policy](https://www.earnedmedia.com.au/fact-checking): How every piece of content is sourced, verified, cross-referenced, and corrected when wrong.
- [Vetting Expert Sources](https://www.earnedmedia.com.au/vetting-expert-sources): Criteria for the industry experts whose perspectives appear in our content — credentials, reputation, independence, availability.

## Contact

- [Contact Earned Media](https://www.earnedmedia.com.au/contact): Project enquiries via web form. nick@earnedmedia.com.au · 02 8201 3078 · Unit 3.05, 5 Celebration Drive, Bella Vista NSW 2153, Sydney, Australia. Mon–Fri 9am–5:30pm AEST.
- [Testimonials](https://www.earnedmedia.com.au/testimonials): Client voice — verified reviews from a Fortune 100 SaaS, Spacer Technologies, Redback Solutions, Gathar, HollaEx, and an ASX-listed Sydney fintech. Covers Clutch, Google, and direct-to-team feedback.
- [Privacy Policy](https://www.earnedmedia.com.au/privacy-policy): How we collect, use, protect, and handle personally identifiable information.

## Organisation details

- Legal name: Earned Media Pty Ltd
- ABN: 16 639 255 995
- Founded: 2019
- Sydney, Australia
- Phone: +61 2 8201 3078
- Email: nick@earnedmedia.com.au
- LinkedIn: https://www.linkedin.com/company/earned-media-pty-ltd/
- NSW Government supplier: https://buy.nsw.gov.au/supplier/profile/144789
- Semrush Certified Agency: https://agencies.semrush.com/earned-media/
- Clutch: https://clutch.co/profile/earned-media