What is link building?

Link building (also known as link acquisition) is acquiring backlinks to your website to increase traffic from users and search engines. Google and other search engines crawl websites for backlinks and rank those with higher links in their results. That is because having more websites linking to your page suggests that you’re a reliable authority.

Not every type of link is a deliberate effort by a content marketer. Many websites will garner links naturally. Your long-term goal should be to generate backlinks for your website by developing high-quality content.

To complement this, you should use advanced link-building techniques that build authority and improve website traffic from organic search. Many ranking factors affect your SEO performance, and quality backlinks help to attract customers and grow your business.

Why is link building so important?

We cannot understate the value of link building. Every SEO campaign should involve building backlinks. Google, Bing, and other search engines use backlink profiles to determine their rankings.

When you have more websites linking to you, especially those with good domain authority, search engines will give you a higher authority score. This improves your rankings and increases organic traffic to your website, resulting in more lead generation, higher conversions, and new customers.

That said, the goal is not to build as many backlinks as possible. It would be best if you always focused on the quality of links over quantity. Google’s algorithm will know if you exchange or buy backlinks or use spammy link attempts.

As a result, you may lose your ranking or face Google penalties, neither of which is good for business. Our backlink service uses ethical link building generation to target Google ranking factors.

Why Earned Media is one of the best link building agencies in Australia

At Earned Media, we’ve been in the digital marketing game long enough to know what we’re doing. Our local link-building and SEO strategy services are among Australia’s best. Here’s why you should work with us.

  • We push the boundaries of SEO link building. We’ve got the confidence to do what no one else will to acquire ethical links and improve your Google ranking. 
  • We know what we’re doing. With over 12 years of experience, we’ve learned all the tried and tested methods that affect Google’s most influential ranking factors. 
  • We’re local. As an Australian marketing agency, we can provide local link building for Australian backlinks and use our SEO Sydney local citations knowledge to grow your business. That said, we’re happy to help any business from English-speaking countries.
  • We’re experts at what we do. Our backlink analysis and content creation strategy are like no other. We rely on data, proven methods, and advanced SEO knowledge to acquire competitive and high-quality backlinks. 

What services do we offer?

We tailor our digital marketing strategy to every customer. We’ll help you create SEO-driven pieces of content and implement an unbeatable backlink strategy, whatever your needs, eCommerce SEO or extensive enterprise SEO. 

Backlink audits

A backlink audit finds all internal and external links to your website. We separate the good from the bad and develop a link-building strategy to improve the quality of your backlinks. Using a backlinks checker, we’ll identify and analyse broken SEO links. We’ll also assess your backlink performance with proprietary link-building tools and comprehensive data to ensure you get the best results. With a continuously updated Google algorithm, you must frequently audit your backlinks to ensure your link-building efforts are working. A backlink audit analyses your performance on search rankings to ensure your content writing and landing page design are optimised.

Link reclamation

Link reclamation is finding unlinked mentions and textual references to your site without a link or broken links and replacing them with updated URLs. Finding and fixing an unlinked mention is vital for improving your SEO strategy. The link building process is complex and frustrating when hard-earned links disappear. Links can go missing if a page author removes the link, the page no longer exists, or it becomes redirected. As a result, you might lose hundreds of clicks in a month. Brand mentions without links to your website are of little value. Earned Media uses several tried-and-tested methods to recover lost outreach links so you can reclaim the traffic and customers you might have lost over time.

Broken link building

Broken link building focuses on obtaining competitors’ links by which they have removed a page and have not correctly implemented a 301 redirect (instead, it’s showing a 404). We recreate the missing content assets or redirect them to another page to fix this. Once the page is updated, our SEO experts start gathering backlinks to that page again. We do this by contacting the site owners of the referring domain and sending them the updated URL. Fixing broken links benefits everyone. Nobody wants to link to a non-existent page. Broken link building is a simple process but takes a systematic approach, time, and link-building resources, all of which we have plenty of.

Digital PR link building

Digital PR is a vital link-building tactic that involves building relationships with media publications to build links from external sites with strong domain authority. Since search engines highly value news outlets, digital PR link-building packages can yield excellent ranking results.

We build relationships with media publications by helping you create unique content. Using expert SEO copywriters, we’ll fill your website with high-quality blog posts and other types of content. We’ll then help you promote this content on high-standing media platforms to build authority and links for your brand.

Guest posts

Guest blogging is one of the most effective ways to secure links and improve your SEO ranking. This involves publishing your unique content on the website of other companies in a similar niche or industry. Some websites are open to guest post submissions, while others may have particular blog posts or article rules.

Earned Media can identify relevant guest blogging opportunities in your niche and help you create quality content that builds authority and garners quality links.

Blogger, influencer, and media outreach

Bloggers and influencers are excellent SEO backlink resources due to their vast followings. Outreach to bloggers, influencers, and media not only directs traffic to your website but can also improve the ranking of your SEO content on Google. Influencers are still a relatively new phenomenon. While many other SEO companies forego blogger outreach link building in favour of more traditional outlets, Earned Media is willing to try new and experimental backlink-building methods to get you the results you’re after.

Niche edits

Niche edits are the process of adding a backlink to a pre-existing piece of content. This involves identifying authoritative and relevant content pieces and offering your quality links.

The result is another backlink to your page and a better reading experience for the external website. Niche edits are sometimes called link insertions or link inserts.

Sourcing link opportunities through niche edits can seem time-consuming and slow for many people. This is why hiring an external team of link-building experts who can work behind the scenes to improve your backlinks through link insertion is essential.

White label link building

Our white label link-building services help other SEO agencies complete their clients’ link-building quotas. With our efficient white label service, you can easily manage the link building process and access reports for your clients. Our team will go the extra mile to help you with all your white-label SEO needs.

Some of our amazing clients

Join some of Australia’s biggest brands like News Corp, Flippa, Camplify and other leading Australian brands, and the amazing small businesses that we work with to help them achieve their growth goals. Take the guesswork out of being seen online.

Frequently asked questions

A link-building company provides reliable, ethical, and quality backlink-building packages. Our services use expert building strategies to help you improve your search engine optimisation and performance.

Search engines use backlink analytics to determine if a web page is a trusted and relevant source of information. You’ll quickly climb up Google’s page rankings with more links to your site.

At Earned Media, we provide a range of link building for SEO services, including managed white label link building, broken link building, guest posts, and blogger outreach. We’ll work with you to identify key pages and create a bespoke campaign to develop linkable assets.

Despite many changes to Google’s algorithm, backlinks are still highly effective SEO tools. The quality of links is Google’s go-to ranking factor, however.

While many link-building agencies in the past tried to build as many links as possible, recent algorithm updates mean Google only values earned links, not those which have been bought or exchanged. One hard-earned link to your site is worth more than ten black hat links.

To build high-quality, natural backlinks, follow a white hat link-building strategy. Some SEO agencies may promise you many backlinks and a guaranteed rise in rankings, but if it sounds too good to be true, then it probably is.

If you gather many low-quality links, you may find yourself temporarily at the number one spot on Google and other search engines. But once the algorithm notices your unnatural link acquisition strategies, you will lose your ranking.

Earned Media always follows ethical link-building methods. We’re about generating long-lasting results, not quick, unsustainable wins.

As one of Australia’s best link-building digital marketing agencies, we’re at the forefront of backlink-building strategies.

We use a variety of strategies to ensure the best results possible, including media and journalist outreach, guest posting, link reclamation, broken link building, and backlink audits. We use Google Analytics to monitor your search engine performance and optimise citation building.

Our strategies are tailored for each business we work with. We personalise our backlink campaign to suit you and your unique needs. Our goal is to improve your search rankings and help you grow your business in your best interests.

Google uses anchor text to identify and rank web pages, it is vital to link-building strategies. Anchor text is the clickable part of a backlink that readers can see. It provides context to both the reader and search engines by giving information about what the linked page contains.

We focus on anchor text and use relevant keywords to keep your content and backlinks trustworthy. The anchor text should be natural and not forced.

If the anchor text is not relevant to the content on the linked page, site visitors will click away. When visitors click away, Google assumes that your site doesn’t provide value, pushing it down the rankings.

A private blog network (PBN) is a website designed to create backlinks to another website. The sole aim of a PBN is to improve the link profile of one website to boost its authority and ranking power.

Private blog networks are a black hat strategy, and you risk violating Google’s terms and losing your ranking by using a PBN. Earned Media does not use any form of PBN. We only create natural, 100% ethical white hat links.

A black hat link uses unethical means to create many backlinks. The issue with black hat links is that Google notices and demotes your ranking or penalises you, which does more harm than good.

White hat link building uses natural means to encourage quality backlinks for long-lasting results. Examples of white hat link building strategies are guest posts, link reclamation, and blogger outreach.

Moz, Semrush, and Ahrefs offer link reporting services that show your backlink performance. The difference between them lies in how they report your backlink performance. Moz uses domain authority (DA), Semrush uses authority score (AS), and Ahrefs uses domain rating (DR). At Earned Media, we use Ahrefs’ DR for link reporting.

We’ll personalise a link building campaign to help you get an edge over your competitors.