Who we are

Earned Media is a Sydney-based search engine optimisation company consisting of multiple SEO experts across both onsite and offsite SEO. If you want to work with an industry-leading SEO agency, it’s worth chatting with us to see how we can help you.

If you just want to get an idea of how digital PR and SEO can help you hit your goals, just click here and book a chat with the founder of Earned Media, Nick Brogden.

Nick has lectured on SEO/Content Marketing at UTS and is a regular marketing expert on Channel 7’s Kochie’s Business Builder (check out some clips here). Nick was also a keynote speaker at News Corp Australia’s SEO Master Class and is part of the Entrepreneur.com Leadership Network in the Asia Pacific.

What is
digital PR?

Digital public relations (commonly referred to as PR) uses technologies for online reputation management. It involves many strategies, including SEO content production, social media, link acquisition, and media outreach.

How people consume content has changed. Recognising this, digital PR intersects search engine optimisation and public relations. In addition, digital PR harnesses the power of backlinks. Link acquisition refers to earning hyperlinks on external websites with strong domain authority.

We’re an agency that gets results; our backlink strategy will ensure your brand is on big-name sites.

With 91% of Australians online, your business needs an online presence and a digital PR strategy. Work with the best digital PR agency Sydney has to offer. Our leading PR and SEO tactics will boost brand awareness while driving traffic to your website.

Why is digital PR important?

Digital PR is a fundamental element of every marketing strategy. When done correctly, digital PR will make a significant difference to your online exposure.

With higher levels of brand awareness, you’ll create positive associations that encourage lead generations and conversions — that means more customers! You’ll find it easier to build your brand and develop an audience.

Digital PR helps your technical SEO efforts. It provides brands with high-quality links and traffic. SEO and backlinks work together to boost your digital PR campaign. It’ll increase domain authority and improve your search engine ranking.

Do you need a digital PR agency to help? As leading industry experts, we’ll help enhance your reputation, build brand awareness, and drive business growth.

The difference between digital PR and traditional PR

Public relations has been around for years. Both digital and traditional PR use brand building to achieve the same goal: generating sales. Traditional PR mostly focuses on printed publications, TV, and radio.

On the other hand, digital PR utilises any online PR opportunities, from journals to creating a social media strategy.

While digital PR overlaps with various SEO and content marketing campaigns, traditional PR tends to work independently. Business owners still need both traditional and digital channels — with the latter continually growing in importance.

How How does digital PR
improve Google rankings?

Digital PR can improve your website’s search engine ranking. Search engines love websites with authority. What better way to prove your worth than getting your brand mentioned by the most prominent names?

With many high-quality mentions and backlinks on publications with strong domain authority, Google will value your website as trustworthy, relevant, and reliable.

As a result, your site will creep up the rankings, generating more click-throughs and producing a higher conversion rate. In addition, it’ll improve your domain authority and keyword ranking.

Don’t hesitate to contact us if you need a digital PR firm in Sydney to improve your Google rankings.

Our digital PR experts will target the following factors to improve your organic visibility:

  • Linkable asset creation.
  • Online and traditional media.
  • Guest posting.
  • Story ideation.
  • Blogger collaborations.
  • Publication metrics.

We’ll personalise a digital PR campaign to increase organic traffic and get an edge over your competitors.

What we do with SEO

With so many digital PR companies in Sydney, why should you choose Earned Media?

If you’re looking for a digital marketing agency in Sydney, you’ve come to the right place. Our digital PR strategy includes link acquisition, asset creation, content creation, and quote opportunities.

Here are some of the digital PR services we offer.

Link acquisition

Link building creates backlinks on external pages that direct audiences to your website. Strong backlink profiles suggest that you are a trustworthy and reliable source to Google. Therefore, boosting you higher on their rankings. Even if people do not click on your page (although our SEO strategies ensure they do), having your brand name at the top of the results page will promote your business. Our digital agency acquires backlinks through:
  • Link acquisition.
  • Link reclamation.
  • Broken link building.
  • Guest posts.
  • Media outreach.

Linkable asset creation

Linkable assets include infographics, case studies, research, and memes. They are highly shareable and excellent for spreading brand awareness on social media. They also generate a large volume of backlinks. With so much noise on the internet, you need content that will stand out. Our PR teams and marketing agency will help create highly linkable assets and unique content to integrate into your digital strategies.

Content creation

One of the first things you’ll learn about website design and SEO is that you need creative content. Content is vital to increase brand awareness, integrate keywords and generate backlinks. Our marketing and PR teams use data-backed techniques and user search intent to create valuable and relevant content.

Content includes:

  • Blog posts.
  • Image designs (graphics, infographics, etc).
  • Guest posts (and other off-site content).

Quote opportunities in large publications

Digital PR strategies should consider quote opportunities in prominent publications. Reporters spend hours researching relevant sources to support their claims when writing a journal article or news piece. What better way to improve your brand awareness than to become an authoritative source?

Several platforms can connect you with journalists, including Qwoted, HARO, and SourceBottle. We can help manage your media relations to take advantage of every quote opportunity.

Digital PR strategy

Through creative and compelling storytelling, building your brand is easy. Earned Media is a leading digital PR agency and knows how to execute tried-and-tested digital marketing campaigns. Whether you need eCommerce SEO, enterprise SEO services, or white-label link acquisition, we can help. Our wide-ranging industry knowledge feeds into solid, effective, and multi-faceted digital PR strategies. We help clients develop and manage their campaigns across various marketing channels to enhance brand visibility and build connections with your audience. Typically, when we create optimised content, it will contain between 80 to 120 micro keywords. When combined with link building, this is our secret sauce to get content to rank in Google Search.

Online reputation management

There is no such thing as bad publicity. We’re here to tell you that, unfortunately, there is. Businesses continuously have to manage their reputation. Brand visibility in the digital landscape means trying to create positive associations. The internet moves fast. Maintaining your online reputation is vital to ensure your continuing relevance. We perform brand audits, monitor mentions, leverage SEO, and promote positive content (with plenty of backlinks) to manage your online reputation.


Reaching out to media outlets (beyond larger platforms) is a relatively untapped strategy. Blogs and influencers have huge followings and strong domain authority. Our Sydney digital PR agency uses influencer marketing and niche media outlet outreach to acquire quality backlinks and increase brand mentions.

Monthly reporting

Investing in digital media is the first step to growing your business. But how do you know if you’re getting a good return on investment? How do we track digital PR success?

Our digital PR teams use several metrics to determine campaign performance. These might include:

  • Google Analytics.
  • UTM links from social media.
  • SEO performance.
  • Publication reach.

How is Earned
Media different?

Finding the right PR agency is not an easy decision. Your brand story is unique to your business. You want to partner with someone who understands and shares your values. It would help if you had a partner with industry experience, innovative ideas, and an unbeatable success rate.

At Earned Media, we focus on being different. We care more about earning high-quality backlinks than temporary media coverage. We don’t back down from competitive links and keywords. We’ll create an effective, efficient PR campaign that produces results.

Some of our amazing clients

Join some of Australia’s biggest brands like News Corp, Flippa, Camplify and other leading Australian brands, and the amazing small businesses that we work with to help them achieve their growth goals. Take the guesswork out of being seen online.

Frequently asked questions

Earned Media is an SEO agency, not a PR boutique agency. Digital PR is the intersection between SEO, link building, and PR. We specialise in acquiring high-quality links, creating linkable assets, and reaching out to media channels.

PR focuses on media coverage, not backlinks. Earned Media prioritises getting high-quality links that improve your digital PR strategy and SEO at the same time.

Not necessarily. While many news sites and digital PR strategies involve nofollow links. There is also plenty of debate as to whether Google counts some nofollow links as dofollow — and we hold the opinion that some nofollow editorial links carry over link juice.

We have built both nofollow and dofollow links in the digital PR space. For example, links from VentureBeat, Nasdaq, and Benzinga are dofollow. We’ve also built links on reputable sites like Forbes and Entrepreneur, which are nofollow.

Unlike other SEO and PR agencies, we do not charge a premium fee for digital PR links. Instead, we’ll charge a flat monthly rate for all our link acquisition clients. Are you interested in working with us and improving your media exposure and SEO? To get a proper understanding of how much you’ll pay, drop us a message.

We do not currently offer data scraping services to highlight patterns, trends, or statistics. However, our agency is continuously growing and pushing boundaries. We’re considering exploring data scraping services in the future, so watch this space.

A digital PR campaign is a link-building, brand-awareness strategy that creates a story or piece of content and distributes it to targeted media coverage.

Your digital PR campaign should promote brand visibility while focusing on short and long-term SEO goals. Acquiring backlinks and improving your ranking is an excellent way to grow your business.

Digital PR is a blanket term to cover many marketing strategies. Types of digital PR include

  • Strategic communications strategy.
  • Media relations.
  • Community relations.
  • Internal communications.
  • Crisis communications.
  • Public affairs.
  • Social media communications.

Digital marketing, SEO, and PR require a careful balance of imagination and data reliance. Digital PR specialists are creative individuals with a knack for data.

Digital PR specialists formulate campaigns using appropriate strategies to improve your search engine rankings, promote brand awareness, and improve backlinks.

In today’s world, the majority of the population lives online. While traditional PR is still valuable, the digital landscape is fast becoming the priority for media marketing.

Digital PR focuses on brand visibility, social media, SEO, and backlinks to communicate your story to your target audiences and improve website traffic.

Online marketing PR primarily focuses on high-quality backlinks that support other SEO campaigns. Digital PR teams create content and linkable assets and reach out to respected media outlets to promote your brand.

Digital PR focuses on brand visibility, social media, SEO, and backlinks to communicate your story to your target audiences and improve website traffic.

The difference between PR and content marketing is that PR communicates with an existing audience.

Content marketing aims to create or grow a new audience. The two marketing strategies overlap and help drive your SEO performance.

Creating a successful digital PR campaign begins with creativity, which involves thoroughly looking at a website’s content to determine if any PR angles exist.

It also entails using various tools, for example, brainstorming and finding ideas from Google Trends, analysing recent online news stories by using past hour and 24 hours searches on the search engine results page, and leveraging relationships with other contributors.

It also involves using creative ways to obtain contributor positions at high-end publications and creating guest post content. Coming up with creative story angles is key.

Earned Media is an SEO-only agency and does not offer paid media services. However, we recommend that brands consider advertising their high-end media to reporters on Facebook to increase their exposure for their digital campaigns.

SEO Resources

We’ll personalise a digital PR campaign to increase organic traffic and get an edge over your competitors.

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