What is a content marketing agency?

Content marketing companies help businesses produce powerful content to engage customers and elevate brand awareness through blogs, SEO, and marketing consultancy. As a leading content and digital advertising agency, we will put our expertise at your disposal to boost website traffic, lead generation, and close sales. 

We’ll implement competitive content marketing strategies at Earned Media and create high-quality content. We’d love to hear from you to discuss your business growth.

What do content
marketers do?

A content marketer will plan, create, and distribute content to attract, convert, and retain potential customers. Our content development team will work closely with your company to ensure we reflect your brand values and messaging throughout our content production and market research.

At Earned Media, our mission is to create quality content that will resonate with your target audience and gain new customers along the way through organic search.

What are some examples
of content marketing?

Content marketing includes everything from website copy to press releases and email direct marketing. Examples of content marketing include:

  • B2B content
  • Blog articles
  • Landing pages
  • Influencer outreach
  • Case studies
  • SEO strategy
  • Digital public relations
  • B2B Marketing

What makes Earned Media different from other agencies in Australia? Our unmatched industry expertise and dedication mean we continually strive to improve content strategies. Don’t trust our word; trust our results.

We’ll personalise a content marketing strategy to increase organic traffic and get an edge over your competitors.

What we do with content marketing

Earned Media offers the following content marketing services to boost your online presence.

Enterprise SEO

As Australia’s leading digital marketing agency, we specialise in enterprise SEO strategies. Our large-scale, strategic search engine optimisation approach aligns your goals with market opportunities while promoting brand reputation. With scalable solutions, we’ll improve your organic presence and revenue. We aren’t afraid to target highly competitive, short-tail keywords and fight for the number one spot across all search engines.

Quality link acquisition

Quality backlinks are like votes of confidence to humans and the search engine. Our digital crew at Sydney’s top content marketing company will help you gain links to your website to improve authority and search engine rankings. We’ll implement best-in-class authentic link-earning tactics to ensure a successful, long-term SEO strategy. Our link acquisition strategies include outreach, guest posting, broken link building, link reclamation, and linkable assets. Please speak to our team today about making the most of our link building strategies.

SEO strategy

Organic traffic is invaluable. We use ethical, white hat techniques to maximise opportunities to gain organic traffic from search engines. While many marketing companies in Sydney promise to improve SEO, we implement results. We make SEO work best for your needs through content marketing, link acquisition, and technical SEO. Our reliable SEO strategies and proven track record of success stories ensure you’ll grow your business quickly. We deliver unbeatable results for big enterprises and smaller brands.

Digital PR SEO

We aim to get the word out about what makes your brand unique. Digital PR marketing campaigns can improve your website’s visibility on search engine results pages and drive relevant traffic. Our PR digital strategies will enhance brand awareness, increase consumer trust, and spike customer interest.  Industry-leading online reputation management solutions include link building, media outreach, press releases, partnering with influencers, and boosting your social media presence.

Technical SEO

What goes on behind the scenes? Technical SEO works with on-page and off-page SEO and content marketing to drive results. Technical SEO refers to all things back-end. We’ll focus on making your website faster, smoother, easier to crawl, and more understandable. By focusing on customer experience, we’ll improve your search engine rankings. Please speak to our marketing expert about our technical SEO services to grow your business.

SEO audits

We put our money where our mouth is. Instead of flying blind, our marketing strategy includes regular SEO audits to ensure you’re always as best as possible. We’re committed to identifying problems and errors that prevent your site from ranking. Our SEO audits include ensuring sure your site is correctly crawled, indexed, and rendered by Google. We also check that on-page and technical SEO strategies remain effective, following best practices for search optimisation.

Keyword research

Have you ever heard the phrase “keywords are king” in content marketing? That’s because they are. Our keyword research and content creation will ensure you rank for all the top keywords in your industry. We’ll weave keywords naturally throughout blog content, landing pages, and copywriting.  We specialise in long-tail keywords that guarantee results. However, we aren’t afraid to go after the highly-competitive head keywords.

Content writing

Our content marketing team will do everything from writing a blog posts to email marketing campaigns. Content writing is one of the best ways to improve SEO, promote brand awareness, and gain consumer trust.  As a leading content agency, we’ll implement a strategy that follows the customer journey from start to finish. Our copywriters will research, write, and optimise content to prove your authority in the field.

SEO copywriting

We’ll unite SEO best practices that drive traffic with compelling words that entice customers to act for top results. Our content copywriting digital agency will create valuable content that targets specific keywords to promote your authority.  Don’t look elsewhere for SEO companies in Sydney; we’ve got your back. Please speak to our team about our SEO copywriting services today. 

Search intent research

Search intent research is vital as Google’s algorithms shift SEO to a user-first approach. We’ll explore search queries from your ideal audience and produce high-quality digital content to meet customer needs.  Search intent research helps you build business success and prove yourself an authority in your field. Content containing relevant information tells your audience you know what you’re talking about and can answer their questions about your business, products, and industry.

Local SEO

As a leading content marketing agency in Sydney, we are experts in local SEO. Local SEO contributes to higher lead generation and conversion rates. We’ll use best practices to improve search engine visibility for local businesses and boost organic traffic from nearby customers. We’ll create localised landing pages, optimise local keywords, and audit your existing website to boost your local SEO strategy.

E-commerce SEO

E-commerce SEO focuses on improving leads and sales volume. Our full-service digital marketing team will write search engine-optimised e-commerce content with relevant keywords and quality link earning to beat the competition. A mix of technical SEO, content writing, product page optimisation, and website audits will improve your online store’s ranking position.

Frequently asked questions

Content marketing might seem infinite; it includes all your website content. Here are a few content marketing types we can help with:

  • Blog posts and articles.
  • White papers, eBooks, and reports.
  • Email newsletter and marketing campaigns.
  • How-to guides.
  • Social media posts and campaigns.
  • Case studies and client profiles.
  • Landing page copy. 
  • SEO copywriting.

Content marketing aims to grow your customer base and enable you to scale your business. Working with a top content marketing agency will boost your SEO results, improve lead generation, and increase conversion rates.


The benefits of content marketing include:

  • Build brand awareness.
  • Increased sales.
  • Improved organic traffic.
  • Increased revenue.
  • Consumer trust.

Well-researched, expert, SEO-driven relevant content leads to success. The number one thing that makes content successful is sharing expertise, unique insights, and the ability to tell stories.

Our marketing team can create high-quality content that impresses users and search engines, producing results.

SEO and content marketing can cost anywhere between a few hundred dollars a month to hundreds of thousands. Depending on the size of your business, your company’s goals, and the scale of the content marketing campaign, you could spend between $3,000 to $20,000 a month for expertise in content marketing.

Earned Media is an SEO-only company. We focus all our efforts on producing high-quality, SEO-driven content marketing campaigns. However, we can recommend other creative agencies in Sydney, Australia, for graphic design, logo design, and other visual content.

Cloud computing allows you to take your business to a whole new level. With improved speeds, hosting, and storage, you can impress search engines even more. Our cloud consulting for SEO strategies will improve visibility, speed up your website, and improve customer service. 

At Earned Media, we specialise in inbound and outbound marketing. Outbound marketing proactively reaches out to customers, such as email campaigns. On the other hand, inbound marketing creates and distributes content to draw people to your website.

SEO audits and monitoring ensure our content marketing strategies work. Generally speaking, websites can see results in four to six months. You’ll know SEO is working by increasing website visits, lead generation, and conversion rates. Moreover, our analytics will reveal ranking improvements and website visibility data.

To create a content plan, you need to set goals. Please speak to our team about how we can implement content marketing strategies to achieve your objectives and grow your business.

If you’re looking for content marketing agencies in Sydney, we can help. Earned Media can create compelling content to attract and nurture leads. We research customer intent and optimise search engine ranking tactics to drive organic traffic and boost conversion rates.