What is B2B SaaS SEO?

B2B SaaS SEO boosts organic traffic to your SaaS website. By understanding Google searches and intent, we can implement a content strategy that focuses on search engine optimisation SEO. By targeting SaaS keywords and link building strategy, you will generate leads, reach new audiences, and meet business goals without breaking your marketing budget.

The importance of SEO strategies cannot be understated. If you’re looking for B2B Saas SEO agencies to help, speak to our team today.

Why is SEO
important for B2B SaaS?

SaaS SEO campaigns boost your search engine’s results ranking, meaning improved lead generation, brand awareness, and customer acquisition. SEO will help you attract qualified traffic and spread the word about your product if you aim to become a leader in your industry.

Moreover, it will reduce your dependency on paid ads with a higher SEO ROI. Earned Media has a track record of successful B2B SEO digital marketing; trust us to help grow your organic search traffic.

What we do with B2B SaaS SEO

Do you need to optimise your content and improve your website’s SEO? Our SEO for SaaS company services include the following:

Enterprise SEO

Our SEO strategy for B2B leaves no stone unturned. Enterprise B2B SaaS companies require large-scale SaaS SEO companies to tackle competitive keywords, improve organic presence, and boost conversion rates.  We’ll implement high-quality link acquisition, digital PR, technical SEO, and content writing techniques suitable for enterprise businesses. Our enterprise strategies for B2B SaaS businesses are scalable and strategic so that you can maintain your rankings on search engines.

Quality link acquisition

SEO and link building go hand in hand. Authority links are the lifeblood of SEO. The more high profile the website, the higher its domain authority, which helps your rankings. External links on other websites show Google (and users) that you’re an industry expert.  We’ll build links across the internet and reach out to fix any broken link opportunities. In addition, we’ll build internal links throughout your web pages to keep visitors on your site.

SEO strategy

Our SEO team will work with your SaaS company to create a personalised SEO marketing strategy that drives organic traffic. We consider all ranking factors using Google Analytics and the Google Search Console to ensure our SaaS SEO strategies push results. Our SaaS SEO experts can get you to number one, focusing on the user experience rather than the search engine algorithm.

Digital PR SEO

Off-page SEO is just as important as on-page SEO. Our team will help build links and authority for your website to gain more relevant organic traffic. Through guest posts, influencer outreach, and other PR marketing efforts, we’ll optimise your website to rank high on Google, improving brand awareness and consumer trust.

Technical SEO

On-page optimisation is vital for successful content marketing strategies. Technical SEO refers to the website layout, loading speed, and user experience. Both Google and customers judge your website for its speed — a slow site or one with a poor user experience will increase bounce rates. Performing technical SEO auditing means making your website faster, easier to crawl, and more accessible for users and search engines.

SEO audits

How do you know your B2B content marketing and technical SEO strategies are effective? As search engine algorithms continuously shift, our SaaS marketing approach must evolve. We complete a regular (or one-off) SEO audit to stay ahead of the game. We’ll analyse everything across your marketing channel to improve website traffic and implement effective changes.

Keyword research

Our keyword strategy is unique to every business and every industry. You will rank competitively across search engine results pages with strategic, niche, and relevant keywords throughout high-quality content and landing pages. We’ll target the top of the funnel, the middle of the funnel, and the bottom of the funnel keywords.

Content writing

Content is king. Our services include content creation, from blog content for your SaaS company to EDMs for marketing campaigns. Our expert and experienced writers understand the ins and outs of the SaaS market and will ensure each blog post marks you as an authority in your field — so both the search engines and customers trust your brand. We use industry-leading SEO content best practices and aren’t afraid to target a niche featured snippet or competitive keyword.

SEO copywriting

Our content marketers will leverage meta descriptions and title tags to create high-quality content that ranks well. SEO copywriting uses targeted keywords, search intent research, and SaaS link building to reach potential customers and increase conversion rates.  Earned Media is known for driving results. We’ll use all the research tools to optimise our SEO campaign. 

Search intent research

User experience is at the heart of SEO for B2B SaaS businesses. SaaS brands must understand why users are searching for SaaS websites. Are they looking to buy a SaaS product? Or are they just researching their options? Our SEO expert team will strive to understand the search intent of your target audience to create relevant and valuable B2B SaaS content.

Local SEO

Our marketing teams can leverage local SEO tactics to direct organic search traffic to your website’s content. Local search results often result in increased conversions. With SEO audits, targeted SaaS keyword research, and an SEO and content strategy for long-term success, we can attract nearby potential customers that, lead to increased conversions.

E-commerce SEO

Our e-commerce SEO for SaaS clients follows leads through the sales funnel to drive results. Our best practices for B2B SaaS clients include long descriptions with relevant keywords on product pages, optimised meta titles, and short and keyword-rich URLs. With better visibility and leads, we can ultimately drive more sales.

Frequently asked questions

B2B SEO services are specifically for companies that deal with other businesses exclusively. B2B SEO companies target B2B goals by generating quality leads and ranking for high search volume keywords that lead to conversions.

B2B SaaS SEO agencies can create a unique and industry-specific content marketing strategy to target ranking factors.

SEO for B2B SaaS marketing is vital to attract your target audience and boost organic traffic. Our B2B SEO strategies ensure SaaS growth and success. 

Unlike SEO for B2C, a B2B SaaS SEO strategy focuses on keywords that key decision-makers search. B2B SEO agencies target more niche keywords with transactional search intents than B2C.

We’ll conduct an SEO site audit, analyse your competitors, and research keywords and search intent before devising tailored content strategies to improve rankings, lead generation, and conversions. We use data-driven best practices to rank well and attract qualitative B2B SaaS clients. 

  • Firstly, we’ll define your goals, budget, and target audience. 
  • Secondly, we’ll analyse competitors and perform SEO audits to ascertain your challenges. 
  • Finally, we’ll create an SEO strategy optimising relevant keywords to launch a competitive marketing campaign.

Keyword research and relevancy are the most important ranking factors for B2B SaaS clients. Customers typically use “Top Software Companies” with your product or semantic keywords. Searchers then compile a list of potential suppliers — usually from the first page on Google — before shortlisting. 

You will typically see SEO results within four to six months. Depending on the competitiveness of your industry and company goals, you could rank on page 1 of Google in less than a year.

We’ll help you with a B2B Saas SEO campaign to increase organic traffic and get an edge over your competitors.

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