Service · 02
Premium SEO. The fundamentals that still drive 70%.
Google still drives the majority of high-intent commercial traffic. We engineer your brand for that reality — premium editorial links, topic clusters mapped to commercial intent, and on-page work that ships in your dev backlog.
Why SEO
The fundamentals don't go away — they get more demanding.
Algorithm updates have raised the bar on E-E-A-T, link quality, and content depth. The brands that win the 2026 SERP are the ones investing in editorial-grade signals — not at-scale shortcuts.
The agency
Six things, done well.
Topic Cluster Architecture
Pillar pages, supporting clusters, internal linking. Mapped to commercial intent — every URL earns its place.
Premium Link Building
DR50+ editorial placements only. Strict spam-score and topical-relevance criteria. No PBNs. No link farms.
On-Page Optimisation
Title, meta, heading hierarchy, internal links, schema. Shipped as dev tickets — not as PDF recommendations.
Keyword Research at Scale
Ahrefs + GSC + EMintel. We surface the queries with intent and momentum — not vanity volume.
SERP Feature Capture
Featured snippets, People Also Ask, AI Overviews. Each surface gets its own optimisation pattern.
Algorithm Update Recovery
Core Update post-mortems and recovery sprints. We've reversed losses across 14+ accounts since 2023.
Spotlight · Topic Clusters
Pillar pages that earn their links.
Topic-cluster architecture — done properly — is the highest-leverage asset class in modern SEO. Pillar pages anchor authority. Cluster posts capture long-tail. Internal linking compounds equity.
- 0140+ pieces per clusterA serious commitment to topical authority. Not 5 thin posts and a hope.
- 02Search intent mapped 1:1Every URL targets one commercial intent — informational, navigational, transactional.
- 03Dev-ready on-pageSchema markup, internal links, and meta — shipped as JIRA tickets with acceptance criteria.
- 04Quarterly link sprintsEditorial placements pointing at pillar pages. The compounding flywheel of topical authority.

Frequently asked
SEO, explained.
The questions clients ask before they engage. Tap any to expand.
What is the best SEO service in Sydney?
If you're looking for the top SEO agencies, look no further. Earned Media has a proven track record of success stories, delivering unbeatable results for big brands and smaller businesses. Our fast and reliable strategies ensure you'll grow your business more quickly than anyone else.
How much does SEO cost in 2026?
We deliver top-quality SEO services at reasonable rates. You'll get access to an industry-leading SEO expert without breaking the bank. Get in touch to see how much your tailored SEO package costs.
How much does SEO charge per hour?
On average, SEO costs $125 to $250 an hour. However, we offer personalised services to each customer. To get a proper understanding of how much you'll pay, drop us a message.
How much does SEO cost in Australia?
An SEO agency in Sydney could charge anywhere between $1,000 monthly to upwards of $10,000. SEO costs depend on your business size, how many hours are required, how competitive your niche is, and your website's overall SEO health.
Can I do SEO on my own?
Anyone can learn SEO and implement tactics to improve search results. However, it takes time to learn the industry's best practices. SEO is complex and continuously evolving. To get the best results, it's a good idea to work with an SEO consultant. You'll also save time and resources to focus on other vital elements of your business.
Is SEO worth the money?
SEO is one of the most important aspects of modern marketing. With so many people exclusively using the internet for shopping, information, and other areas, you must put money into digital marketing. SEO will improve website traffic, lead generation, and conversion rates — making the cost well worth it.
How much should a small business spend on SEO?
Small businesses may only require 15–30 hours of SEO services per month. Therefore, your SEO costs will be lower than most companies. You should expect to pay at least $1,000 monthly to see results.
How much should an enterprise company spend on SEO?
Large companies and enterprises may need between 50 and 100 hours of SEO support. SEO costs could be in the region of $10,000+. The cost depends on the competitiveness of your niche and the current shape of your SEO. Get in touch to discover our competitive rates.
How much should a SaaS business spend on SEO?
The exact amount you spend on SEO depends on the size of your business and your goals. SEO should support other marketing strategies, such as paid search marketing or Facebook advertising.
What does the term SEO mean?
SEO stands for search engine optimisation. SEO involves several strategies to push your website higher on search engine results pages.
Essentially, this is how high your website ranks on Google or Bing. The higher your ranking, the more likely people will click on your website, which is the first step towards converting them into customers.
What is white hat SEO?
White hat refers to ethical systems that follow Google guidelines. Earned Media only uses ethical, white hat SEO techniques.
Conversely, black hat SEO uses underhand methods, such as buying links or keyword stuffing, to cheat. While this used to work potentially, Google's algorithms have caught up and penalised black hat SEO.
What are Google guidelines for SEO?
Google values websites that provide expertise, authority, and trustworthiness (E-A-T). Our SEO teams strive to ensure your brand meets Google's guidelines. Websites that cheat might suffer a Google Penalty and see their search engine rankings plummet. Earned Media only uses ethical methods.
Why is SEO expensive?
SEO is typically expensive because it takes time to show results, requires many resources to maintain, and relies on specialists. However, at Earned Media, we offer our expertise and resources at competitive and reasonable rates to produce quick results.
How many hours does SEO take?
The amount of time you spend on SEO depends on your business size, needs, and goals. SEO copywriters and experts could spend a few hours a week or 40 hours. We'll create a personalised plan to ensure we spend the right amount of time on your SEO.
Is SEO a monthly service?
Unlike other companies, we're so confident in our success that we offer monthly services. You don't have to commit to us for longer than a month.
How do I get SEO keywords?
There are many keyword research strategies and resources, including anything from scouring competitors' sites to understanding search intent. Ahrefs, Google Keyword Planner, SEMrush, and other tools will help you.
What is SEO vs SEM?
SEM refers to paid marketing, such as Google Ads. SEO, however, is more about using techniques to acquire organic traffic. Both SEO and SEM should support each other to improve your online presence.
How do I know if SEO is working?
There are plenty of metrics and resources to measure SEO. Here are a few ways you know it is working:
- Increased traffic from organic searches
- Improved page ranking number
- The unique number of referring domains
- Referrals from other websites
- Domain and page authority
- More leads
- Improved conversion rates
How much will an SEO audit cost?
An SEO audit analyses the current health of your SEO and highlights critical areas of improvement. You might expect to pay anywhere between $650 and $14,000. That said, many SEO agencies do not charge for SEO audits and will offer these for free to clients as an SEO audit assists with sales.
Is SEO better than PPC?
SEO and PPC support each other and work to improve your website traffic. While SEO promotes organic searches, PPC will see faster results. You should use both methods concurrently: the better your SEO, the more effective your PPC.
How long does SEO take to pay off?
You should see the results of your SEO efforts pay off within four to six months. Our SEO strategies drive fast and tangible results with long-term sustainability.
Why does SEO take so long?
SEO is a long-term game. With so many ranking factors involved, it takes time to see results. You must consider keyword difficulty, competitor success, inbound links, and domain age. The sooner you start an SEO campaign, the sooner you'll see results.
How can I get SEO results fast?
Earned Media prides itself on our fast, reliable results. Our expertise, tried-and-tested methods, creativity, and data-driven campaigns ensure quick and better results.
How does Earned Media compare to other SEO agencies in Sydney?
Earned Media has more than a decade of experience. We're one of the top SEO agencies in Sydney because we are passionate about our work.
How is Earned Media different?
You've never met a marketing agency like us. While others might want to offer every service under the sun, we specialise in SEO. Therefore, our methods are highly refined, effective, and come at a reasonable rate.
Where is Earned Media's team based?
Looking for the best SEO company Sydney Australia has? Earned Media are a Sydney SEO team ready and willing to help you.
Does Earned Media offer any other digital marketing services?
Earned Media is an SEO-only agency. We don't offer social media advertising, Google Ads, or other marketing services, as we pool all our efforts into being the best of the best at SEO.
Earned Media operates with a forward-looking perspective. They conducted detailed research to stay ahead of the rapidly evolving search and LLM landscape, successfully advising us on how to optimise for AI Overviews and LLMs.
"Exceptional expertise in SEO — high-quality content that consistently adheres to our brand guidelines."
"Impressive ability to secure high-value links from authoritative websites, bolstering our domain equity."
"Incredibly reliable. They integrated seamlessly with my team and consistently delivered on time, to an extremely high standard."
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