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Nick Brogden

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About the author

Nick Brogden leads the company as Founder and CEO of Earned Media, acting as Chief SEO Strategist and primary client contact. Nick provides clients with personalised and expert SEO guidance that aligns with the industry’s best practices.

Over the past 12 years, Nick has played a vital role in Australian SEO. From crafting compelling content, leading successful campaigns, regular appearances and guest hosting Australian Network TV programme, Kochie’s Business Builders, and lecturing at universities to mentoring at INCO Australia,  and participating as a distinguished panellist for Semrush’s Global Marketing Day, his influence is both impactful and global.

Before founding Earned Media, Nick held senior SEO consulting roles at two of Australia’s foremost digital marketing agencies. During this time, he led impactful SEO campaigns for various brands, including medium-sized businesses, SaaS, fintech and proptech startups, and publicly listed companies.

Have any SEO questions you’d like to ask Nick? Drop him an email at nick@earnedmedia.com.au.


With over 12 years of hands-on SEO experience, Nick has honed his SEO expertise by developing SEO strategies for hundreds of brands of various sizes.

His commitment to staying at the forefront of the industry is evident through continuous learning and adaptation to Google’s ever-evolving algorithm.

Actively engaging with the SEO community, Nick stays abreast of the latest industry developments by participating in conferences and events. Furthermore, he sustains a deep curiosity for industry insights, regularly immersing himself in content from authoritative sources such as the Search Engine Roundtable, Search Engine Journal, Ahrefs, and Semrush.


Guiding aspiring professionals at INCO Australia as an SEO mentor, Nick plays a pivotal role in contributing to their growth in the dynamic field of SEO.

Nick serves as a guest lecturer at the University of Technology Sydney (UTS) on SEO and content marketing, actively sharing practical insights and real-world experiences, enriching the learning journey of future digital marketers.

Best practices

Nick is dedicated to implementing ethical SEO practices, ensuring a high standard of integrity and transparency in all aspects of his work. He remains abreast of Google’s core algorithm updates and Search Quality Rater Guidelines, using these insights to guide his strategies.

Nick actively participates in SEO workshops, keeping himself well-informed through top SEO blogs, networking with industry professionals, and closely following experts such as John Mueller. This commitment to continuous learning and collaboration allows him to adapt quickly to the dynamic landscape of search engine optimisation.

In his leadership role at Earned Media, Nick goes beyond industry standards to foster a culture of excellence. He guides a team of 20+ SEO professionals, emphasising adherence to Google Search Essentials. This involves not just meeting basic requirements but exceeding them to deliver optimal results for clients.

One notable example of Nick’s commitment to ethical SEO is the establishment of internal processes at Earned Media that prioritise user experience, content quality, and long-term sustainability. This dedication ensures that every strategy aligns with Google’s guidelines while delivering meaningful and lasting impact for clients.

Through Nick’s leadership, Earned Media maintains a reputation for ethical SEO practices, contributing positively to the overall integrity and professionalism of the digital marketing industry.


Joey Moshinsky the Co-founder at Tutero says on Google Business Profile, “We have been working with Nick and the Earned Media team for a few months and have already seen impressive improvements to our domain authority, rankings, and traffic. They are a professional outfit who advise on strategy and work quickly. I have been recommending their services widely.”

Catherine Dix, the former Head of SEO at Webprofits and currently the Chief Operating Officer says on LinkedIn, “Nick is both an excellent human and an excellent marketer. He is not only driven but extremely knowledgeable in marketing, particularly SEO + organic strategies and continually looking to educate, support and help clients grow. Nick was a brilliant asset at Webprofits and I highly recommend his skills and work ethic.”

Dave Eddy, the Managing Director at Redback Solutions says on Google Business Profile, “Ridiculously high quality. If you’re looking for a partner who can help you acquire digital PR and links that actually move the needle then look no further. Easy to deal with, zero fluff, completely results-focused.”

Explore Nick’s content outside of Earned Media

  • Nick and a panel of SEO experts discuss SEO’s value when buying and selling websites on Flippa.
  • Nick discusses 4 simple ways brands get more eyeballs on their content on Flying Solo.
  • Nick covers 5 simple SEO strategies businesses can use to improve their SEO rankings on Entrepreneur.com.
  • Nick shares some Shopify marketing strategies on a Kochie’s Business Builder segment on YouTube.
  • Discover more of Nick’s content on Muckruck.

Nick’s recommended readings on Earned Media

Learn more about Earned Media’s content policies

Earned Media is committed to creating accurate and helpful content. Learn more about our editorial guidelines, how we fact-check content, vet expert sources, and our content creation process.

Have any questions, or concerns, or have found an inaccuracy with our content? Then please contact Earned Media’s editorial team at editor@earnedmedia.com.au. Your feedback is valuable in ensuring we maintain high content quality standards.

Additionally, at the bottom of every blog article on Earned Media, you’ll find a feedback form asking, ‘Help us do better! Was this content helpful and relevant?’ This form serves as an alternative channel for submitting any feedback that you might have. This helps our editorial team constantly improve our content.

The content feedback form will present you with two options: ‘yes’ and ‘no.’ If you select ‘yes,’ you can specify whether you ‘found the content helpful and felt satisfied’ or found it ‘somewhat helpful.’ Choosing ‘no’ enables you to provide specific details about your experience, including sharing your name and email address, allowing our editorial team to contact you in case we require further information.

Nick’s latest articles


  • SEO strategy
  • Local SEO
  • On-page SEO
  • Off-page SEO
  • Ethical SEO
  • Digital PR
  • Growth marketing
  • Content marketing
  • Reputation management
  • Keyword research
  • Content optimisation
  • Competitor analysis
  • Email marketing
  • Conversion rate optimisation (CRO)
  • Core web vitals
  • E-E-A-T
  • Programmatic SEO
  • Copywriting

Education Experience

  • As the Founder and CEO of Earned Media, Nick has been instrumental in crafting impactful SEO strategies for hundreds of Australia’s most well-known brands.
  • His expertise reaches beyond conventional settings, as evidenced by his recurring appearances as a guest on the Australian Channel 7 TV programme, Kochie’s Business Builders.
  • Nick is also a recognised thought leader, regularly contributing to the Entrepreneur Leadership Network in the Asia Pacific and as a monthly Flying Solo columnist.
  • His influence extends to the global stage, having delivered an opening keynote address at News Corp Australia’s SEO Master Class and participated as a distinguished panellist at the Global Marketing Day conference hosted by Semrush.
  • Nick uses various SEO tools, including Google Analytics 4, Google Search Console, Data Studio, Semrush, Ahrefs, Keywords Everywhere, Screaming Frog, Mailshake, Medianet, Hunter, ContactOut, Similarweb, Grammarly, UI Bakery, Figma, Loom, Asana, and Slack.

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